The quest for beauty is a timeless pursuit that has captured the hearts of millions of people. Thankfully, technological advancements have made it easier than ever for brands to help individuals achieve their beauty goals. No wonder business owners in this industry should be up-to-date with the latest beauty trends to provide their clients with high-quality services and stay on top of the marketing game.
It is no surprise that the notion of beauty technology is becoming more and more widespread. But what is behind the notion of beauty tech? Simply put, it is the integration of innovative tools and products into the sphere of beauty, which allows companies to enhance their marketing tactics and improve customer-brand interaction.
If you are a beauty business owner, here are 5 best beauty tools that should be integrated into your brand’s strategy in the first place.
1. Virtual Try-On Tools
Virtual try-on tools use AR and AI technology to detect and analyze a customer’s face to give them a possibility to try on certain products. It’s like an improved version of filters on Snapchat or Instagram! This technology analyzes a customer’s skin color, age, and other characteristics, making it easier for them to try on looks straight from their couches.
Many companies in the beauty industry have started using this AR technology in their online sales channels, and the results have been impressive. Brands such as NYX, Maybelline New York, and L’Oreal Paris have embraced these tools on their websites, giving users the opportunity to preview whether different lipstick shades, eyeliners, and other cosmetic items will suit them or not. This helps customers make more informed and well-considered decisions.
In the world of beauty tech, the search for the perfect try-on solution is never-ending. Luckily, there are companies that have stepped up to the challenge, offering seamless integration of their virtual try-on technology into any app or website. Banuba’s Virtual Try-On may be one of such solutions.
This is a prime example of cutting-edge beauty tech tools that can enhance your brand offerings. By integrating this innovative software into your existing app or website, you can provide your customers with a virtual try-on experience that is both highly realistic and convenient.
Imagine being able to try on an endless array of beauty products, from mascaras to foundations, all from the comfort of your home. This is exactly what Banuba’s Virtual Try-On offers. With more than 22,000 off-the-shelf beauty products to choose from and the ability to customize the software to meet your unique needs, you can bring your physical products to life in a matter of days.
2. AI Recommendations
AI-powered recommendations allow clients to receive personalized skincare and makeup advice here and now. This way, customers get recommendations tailored to their individual appearance, peculiarities, tastes, and needs. So, the fact that AI is unparalleled when it comes to personalization is undeniable.
If an AI system works properly, obtaining the data about your clients’ demands, preferences, and expectations won’t be a problem at all. As a result, the chances that your customers will get what they have been looking for are pretty high.
One of the brightest examples regarding the use of AI in the beauty industry may be FaceGenius. All you have to do is to download their app from the App Store, fill in the questionnaire provided, couple the SkinScanner with your iPhone, and its expert dermatologist will provide you with an unprecedented look at your skin, creating a list of the best skincare products that will suit your individual skin perfectly.
3. Mobile App and Website for Your Beauty Offerings
No matter how evident it may seem, creating a worthy and user-friendly mobile app is one of the main steps that guarantee success. It can grant your clients easy access to your business offerings, allowing them to book appointments (if needed), receive AI recommendations, virtually try-on various items, and much more. This technology is an excellent way to stay connected with your clients and keep them engaged with your brand.
4. 3D Cosmetic Printers
The future of beauty is here, and it is called 3D Makeup Printing. This innovative technology is making significant changes in the beauty industry, and it is only a matter of time before it becomes a household name.
Mink revolutionized the beauty industry by introducing the world’s first 3D makeup printer in 2019. This compact, portable device is incredibly user-friendly. All you have to do is connect your smartphone to the printer via the Mink app, import any image you like, insert the makeup sheet into the printer, and tap Send.
With the ability to produce 16 million colors, the Mink Makeup Printer can create a wide range of cosmetic products in powder form, from eyeshadows to blushes, face powders, and more. To top it off, the powders and sheets are also fully recyclable!
5. Facial Recognition Software for Marketing Goals
Facial recognition technology has become a buzzword in the marketing industry as it offers valuable insights into consumer behavior and preferences. With the help of this sophisticated software, companies can track and analyze customers’ facial expressions, emotions, and reactions to various stimuli, providing them with valuable data to use in their marketing strategies.
This technology can be used to determine what resonates with consumers and what falls flat, allowing them to create more effective campaigns and messaging. Additionally, facial recognition software can help companies better target their advertising efforts, improving the overall efficiency and ROI of their marketing initiatives.
Whether through in-store displays or online advertisements, facial recognition technology has the power to bring a new level of interaction, creating a win-win for both brands and consumers.