Whether you sell t-shirts, wholesale ingredients, tech products or anything else, one thing is certain about your business – you’re going to have to make sales to keep things up and running, pay your staff and bills and provide yourself with an income. This is standard.
So, it’s not all too surprising that the majority of business owners are consistently looking for ways to maximise sales and increase their profit. There are, of course, countless ways to achieve this. But for now, we’ll focus on a few simple steps that will help you along the way.
Create a Website
If you’re operating on a brick and mortar basis, you don’t necessarily have to give up your store and completely switch to Ecommerce to make more money. But it is a good idea to create a website where people can engage with your brand and make purchases online alongside your physical store. This can help to greatly increase sales.
At the end of the day, people love the convenience and ease of online shopping, and while some people do still like to pop into stores to see items before buying them and engage with store assistants, it’s nice to have the choice.
An online store allows customers to buy at any time of the day or night, helping you to quite literally make sales in your sleep. It means they can buy on days your store is closed, such as bank holidays or your days off, and it also means they can shop without having to travel.
If they fancy buying on their commute, during their lunch break at work, while relaxing at home in the evening or any other time, they can. Work with a specialist web designer to get your website up and running. You should also look into user experience and Autotask quoting to make buying products on your site as simple as possible for your users.
Focus on SEO
SEO stands for “search engine optimisation” and its role is to get your website to rank as highly as possible in search engine results. Once you have your website, you want users to be able to find it when they’re searching online for the products or services you sell. SEO places your link high in search results, boosting the chance of people clicking it and maximising traffic to your page.
Most small businesses outsource SEO to a third-party agency, as it’s a complex job with ongoing and consistent changes in the industry that are difficult to keep up with around other work and areas of focus.
You can also direct more traffic to your site using PPC. PPC stands for “pay per click” and is a form of online advertising. Ads for your page and products will be placed strategically around the web in spots where people who may like your product will see them. The best part is you only pay for instances when people actually click through to your site, so you pay for what you get.
These are just a few suggestions to get the ball rolling, but each can really help to boost your business’ sales by embracing the online marketplace.