In the age of technology, social media is a critical part of any business flourish. More and more people buy things online rather than in shops these days. It’s so much quicker, you don’t have to wait around and with the Covid crisis and people staying indoors, online shopping has skyrocketed.
Online shopping is also now added as an element of social media. There are Instagram shops and tick-tock shops which means that not only can you sell your products from your website, but you can sell them directly from your social media accounts as well.
Having a great website is vital for a business with information about how your business started, the e-commerce element of selling your products online, and having a blog and articles on your website for increasing traffic. You can have articles written by SEO specialists for your SEO solutions to help you be seen by more and more people.
You can even use the articles you write on your website and share snippets on your social media to direct people to your website from your social media accounts as well.
Social media helps you show the more personal side of your business, and you can share new products and releases, behind-the-scenes videos, as well as sharing what’s going on in your business and how you are helping your customers. It helps build trust and better relationships with your customers and potential customers. It also gives you a direct way to speak to your followers and audience quicker than replying to emails or letters.
People want instant interactions from things like chats and instant messages and using your social media accounts are perfect for that.
With some social media platforms, you can also set up auto-responses for particular questions and answering hours so people are aware that you may not be there to give an immediate response. It’s about being more clear and consistent with your audience to help build better customer relationships and trust.
Social media is great for businesses, but it also can be a lot of work depending on the industry you’re in. You may need to be posting every day and researching things to post, having photo shoots and even getting models or celebrities to take part in videos and pictures to help you promote further. In a lot of businesses, it can be a full-time job and some people aren’t able to do it. In bigger businesses, they may even have a whole social media team running their accounts.
If you feel like you’re not able to do this, it is beneficial and an asset to your company to hire a social media expert to plan your content calendar, come up with the captions that will be posted, organise the photos and track the audience and response you’re getting from things you’re putting out.
It will be another cost for your business, but if it’s done right, it can sometimes make or break your business going viral for the right reasons can grow your business at a phenomenal rate.