The internet is a rapidly evolving platform and channel for business, and it’s no secret that most businesses today have an online presence. As an entrepreneur or small business owner in Singapore, you may be doing your part on interacting with customers on Facebook and Twitter (which you should), but how much effort are you putting into actually optimizing your eCommerce website?
Online marketing is a very important aspect of the success of online retailers in Singapore and can take your online business from simply existing online to thriving.
If you’re still using a default theme and hosting your entire website on Facebook, you might want to consider revamping your online presence.
Here are three major elements of an online marketing campaign that all Singapore SMEs should include in their content marketing strategy.
1. SEO – Search Engine Optimization
SEO is a vital element of any effective marketing campaign, and this applies to your eCommerce website as well. In 2011, Google noted that more than 20% of website traffic originates from search engine queries. As such, you need to make sure that your online store ranks high for phrases relevant to your business, but SEO is an entire topic on its own.
2. Social Media Marketing
Social Media Marketing is about building relationships with consumers (and potential customers) through social media platforms like Facebook, Twitter, and Pinterest. Your SMM efforts should get people to share or like your content, which will then spread the word about your business and product offerings.
3. Email Marketing
Email online marketing in Singapore is a great way of building online sales, and we all know that online customers are more likely to buy when they’ve become familiar with your online store. Emails can be sent out regularly (daily, weekly, etc.), but it’s best to set up an email marketing strategy for yourself before you start sending out bulk emails. Here are some things to consider when setting up an email marketing strategy:
4. Mobile Marketing
The number of people using mobile devices to browse online is increasing rapidly, and it’s expected that more than 1.9 billion people will be accessing the internet through their mobile devices by 2014. If you want online shoppers in Singapore to find your online store, you should invest some time and effort to ensure that your website is responsive, functional, and easy to navigate on mobile devices.
5. Content Marketing
Content online marketing in Singapore is important because online shoppers in Singapore generally spend more than 20 seconds reading online reviews and content before purchasing online. It’s estimated that 88% of online customers will read online reviews before making a decision, so your online store needs to create compelling content to keep online shoppers engaged and interested. This also goes for online press releases, online articles, and online videos.
Online marketing in Singapore is about online customers getting to know, like, and trust your online store. Content marketing helps online retailers in Singapore improve online sales by building online trust among online customers.
In the online marketing world, today’s online customer is tomorrow’s online sales, so you need to do your part as a business owner and create online content that will make online customers want to come back for more.