You have worked long hours and filled many sketchbooks or files on your computer with your designs, and now the day is here. You are finally starting your own clothing brand! However, there are a lot of things to consider during the creation process. Keep reading for tips on creating your perfect clothing brand.
Everything is In a Name
If you have not named your clothing brand yet, now is the time. You will need a name that will catch the eye of consumers, is unique, and ideally will easily roll off the tongue when someone is asked who they are wearing.
The name must also reflect what you want people to associate your clothing with, the meaning of your brand and what you represent as the designer. It is a big decision, and there is no shame in asking for help if you do not know what to name your brand.
Try searching catchy names for a clothing brand on NAMIFY or consulting a colleague if you find yourself stuck. If NAMIFY or friends do not provide a name that you are happy with, consider sitting on the name for a while until inspiration strikes.
Know Your Audience
There are many areas of the fashion industry that you choose from to try introducing your brand in, but you need to know what your audience is first.
Do you want to market to the average, everyday person? Then you might want to consider the world of fast fashion. Do you want to cater to celebrities and have your designs featured on the red carpet? You will have to compete with a lot of established, renowned, high-end designers for that privilege. Do you want to just make custom pieces to order? You will have to promote everything about your clothing from the materials you use to the process of making the finished piece.
You might also have to do a few either free or severely discounted pieces for your first few clients before you see the commissions start to roll in on a regular basis.
Know Your Expectations
Is your clothing brand meant to be a hobby or a full-time dedication? Whatever the case, you need to know how much money you expect to earn from your clothing brand on a regular basis. Knowing this gives you an idea of how much time, energy and resources that you need to dedicate to the brand and the steps you need to take to make it happen.
You also need to know your expectations for yourself. Are your expectations realistic? Setting boundaries and realistic goals will help keep your brand on track for success and keep you from getting too overwhelmed.
Starting a clothing brand can be incredibly exciting. Keep this article in mind as you mold and shape your clothing brand to the masterpiece that it was always meant to be. You have already come so far and put in so much work and with these tips, you will be ready for your designs to hit the runway in no time.