Coffee is one of the most popular, if not the most popular drink in the world. There are 2.25 billion cups consumed every day around the globe. In the middle of this huge industry lies your coffee shop. The coffee business is highly competitive, and it is very difficult for entrepreneurs to stand out and attract new customers.
As a part of the coffee industry, you probably know that making good coffee is not enough these days. What you need to do is listen to what your customers want and stay ahead of the trends in the industry. And the biggest trend right now is being eco-friendly.
Your customers will appreciate you being more environmentally conscious and choose your coffee shop more often. Why? Because they care about the planet and are constantly looking for green alternatives. Turning green will not only attract new clients but also make your current customers stick with you for a long time.
This change will help you stabilize your income and take away some of the worries that you may have because of the ever-growing competition. And you will do something good for the environment and that should count as well.
You may think that being an eco-friendly will cost you a lot. It could be expensive, if you want to turn everything upside down, but you don’t have to. Start small, for example with custom coffee sleeves that are made from 100% recyclable paper, and work your way up to an entirely green business.
Your customers will appreciate even the smallest steps towards an eco-friendly shop. Just don’t use green coffee beans, that might be too eco for your clients. If you are still looking for more reasons to change or some green inspiration, look at the graphic below: