Search Engine Optimization or SEO plays a significant role in boosting online sales and a business presence. The vitality of best SEO practices should not be side-lined in the marketing realm. Unfortunately, SEO for many e-commerce retail websites is an aspect where many online start-ups fail since they do not understand the power of organic promotions.
To paint a better picture for you, marketing statistics by cloudways say that 51% of web traffic for global e-commerce comes from search engines, and almost 80 percent of online shoppers ignore the paid ads in search results. Therefore, it is essential to set your website up with the best search engine methods to rank higher on the SERPs or Search Engine Result Pages and be seen by potential prospects.
SEO: What Is The Perfect Formula for It?
Search Engine Optimization is a systemic and scientific way of optimizing your online domain with keywords to rank higher in the search results on big engines such as Google and Yahoo. We call it “scientific” because of the technical and creative design aspects of the ranking methodology.
Optimizing your site means one thing, though, and that is creating the best possible result for your targeted keywords. Google helps to answer the searcher’s questions so that they do not have to come back to the site for a different answer. So how does it do that?
First and foremost, it reveals all detailed answers to the broadest range of questions around the trending topic. The use of images, videos, and graphs are immense to explain your points. Moreover, it also gets people to talk about you and links you to them.
According to Outbrain, Google search is the leading traffic driver to content websites, beating social media marketing by 300 percent. Another research by SEMrush explained that five e-commerce verticals such as furniture, home and garden, books, music, and electronics were dominated by organic search and accounted for 80 percent of all online traffic.
The Need of The Hour
Mentioned ahead are six main reasons why SEO is the “need of the hour” for businesses today.
1. Turning Your Site into a Happening Place
As defined by Philip Kotler, the marketing guru, the 4P’s of marketing (product, price, promotion, and place) have not become obsolete yet in the era of e-retailing and business. Customers are searching for products online based on keywords, and these target words are creating a new and improved “real estate” on the internet.
Many marketers have found out that SEO is vital for their work. The bar chart below shows that half a percentage of marketing experts believe SEO to be the most effective digital marketing strategy.
Without SEO, you might be spending too much money on marketing activities. On average, the English dictionary carries more than 86000 words, and each new combination can give rise to a new keyword. Looking at the expansion of real estate boosted by a search engine, the business personnel are looking at numerous possibilities to unleash themselves.
SEO is the process that guarantees you a place in the professional space. If your web page manages to flash the right kind of keywords and content that is promising, then your company has the chance to improve domain rankings and make more money on the web page.
2. Make It to The First Three Pages
Your product needs to be seen on the immediate pages on Google. That means if a potential customer searches for the item, it should be present in the first three pages of the search engine.
We do not want the 30 percent of the lot to shift their attention elsewhere. Your product might be better, yet you can lose the battle just because you were not visible. Make it a goal to increase your domain rating and see your business flourish.
3. Join in The Word Game
It is essential to emphasize professional players when it comes to your ranking on the search engines. The type of website, speaking URLs, or fraudulent content can bring your order down in the race. An experienced SEO marketer can help you out in all possible ways to score better. Your pages can be optimized and increased in usability.
By creasing out hindrances, you can have your business website ready to face the recession and join boom time on the World Wide Web.
4. Let Them Find You
You are out there with the best eCommerce website ideas ready to take plight and grow, so what do you do? Instead of going crazy with paid ads on Facebook and putting a bullet through your head, take the organic route to let all non-friends and family know about your product.
Given how competitive the industry is, taking on a full paid plunge will only cause more damage than good. Adopt the SEO strategy for your e-retail if you are in the game long term.
5. Always Be in Google’s Good Books
According to the chart shown below, Google accounts for about 70 percent of all mobile or tablet search traffic worldwide. That stat should be enough to help you win the importance of SEO for e-business. Google wants websites to adopt the intense optimization regime both off and on-page.
Google strives for excellence to the minutest level so that customers across the world would get the most fruitful results from their search strings. The search engine needs to showcase the best brands and their products for searchers to have the best consumer experience.
6. Don’t Be an Average Joe
Given the online heat and competition, there has to be a barometer to set your work apart from the average buds out there. Search Engine Optimization is designed to boost your ranking for everyone to see and establish a position on Google where you want your brand to be.
Google uses a myriad of parameters to rank your domain on SEO lines, all of which are essential in one way or another.
In a Nutshell
In today’s world, with so many competitors around, you can look into e-commerce website ideas online to develop a more personalized version of marketing. Having a feature-rich domain with an attractive design is not enough to boost sales. SEO has the right potential to increase revenue in the long run while putting your brand on top of the search results.
Author Bio: Mary Warner is an enthusiast blogger. Her compelling research and communication capabilities exchange offerings that have value for the reader. Her passion for writing has been an ever-evolving affair. She loves to share her views related to the latest trends in marketing, technology, eCommerce, and the like.