Are you looking to start a videography business? If so, you’re in luck! In this blog post, we will discuss some tips that will help you get started. As a videographer, you have a lot to offer businesses. You can help them promote their products or services, capture customer testimonials, and produce marketing videos.
This can be a very lucrative business, but you need to know how to market yourself and find clients. Here are a few tips to get you started.
1.) Create a Website and Your Brand
The first step is to create a professional website and online portfolio. This will be your base of operations and how potential clients will find you. Be sure to showcase your best work and include testimonials from happy customers.
Your website should also include information about your services, rates, and contact information. Make it as easy as possible for potential clients to get in touch with you.
Creating a strong brand is also important. Choose a name and logo that will be memorable and easy for people to find online. You want potential clients to associate your name with quality videography services.
If you don’t have the time or resources to create a website yourself, you can hire a web designer to do it for you.
Creating a strong online presence is essential for any business these days, but it’s especially important for videographers. Potential clients need to be able to find you easily and see that you’re a credible source for quality video services.
2.) Have The Right Equipment
Of course, you can’t start a videography business without the right equipment. Investing in high-quality cameras, lenses, and other gear is essential. You should also have a solid understanding of how to use your equipment to get the best results.
If you’re just starting, you may not have the budget to buy the latest and greatest equipment. That’s okay! There are plenty of great cameras available for less than $1000. Just be sure to do your research and buy gear that will produce quality results.
There are also several ways to rent or borrow equipment if you need it for a specific project. This can be a great way to save money while you’re getting started.
No matter what equipment you have, it’s important to know how to use it to its full potential. Practice shooting different types of videos and learn as much as you can about video editing. The more skills you have, the more valuable you’ll be to potential clients.
3.) Create a Portfolio
Your portfolio is key to landing clients. After all, they need to see examples of your work before they hire you.
If you don’t have any previous work to show, you can create some sample videos. Offer to do a video project for free or at a reduced rate for a local business or nonprofit. This will give you the chance to add some great work to your portfolio while also getting some valuable experience.
When creating your portfolio, be sure to showcase a variety of videos that you’ve created. This will show potential clients that you’re versatile and can produce the type of video they need.
If you specialize in a certain type of videography, like weddings or events, be sure to include examples of your work in that area.
Your portfolio is one of the most important tools you have for landing clients, so make sure it’s up to date and includes your best work.
4.) Join Networking Groups
So now you have a portfolio and a website. But how do you actually get in front of potential clients?
One great way to meet people and promote your business is to join networking groups. Go to BNI.com and search for your local chapter(s) and join them. These local chapters will have weekly meetings where you can give a 30-60 second commercial about your business. Make sure to have your business cards ready to exchange with other business owners.
This is a great opportunity to practice your elevator pitch and get in front of potential clients. You never know when someone might need your services, so it’s important to get your name out there.
You can also join online communities and forums related to videography. This is a great way to network with other professionals, learn about new technology and trends.
When you join these groups, be sure to participate regularly and share your expertise. This will help you build a reputation as a go-to source for videography services.
5.) Sale Business Owners a Video Strategy
You do not have to be a good videographer to create an effective video strategy. A video strategy is a plan for using video to achieve specific business goals.
For example, a business owner might want to use video to increase web traffic from potential customers in their city. They might also want to use video to promote a new product or service.
As a videographer, you can help businesses by creating a custom video strategy that meets their specific needs. This strategy will outline the type of videos they need, how often they should be produced, and where they should be distributed.
Selling a video strategy is a great way to land clients because it shows that you’re not just a videographer, but also a trusted advisor who can help them achieve their business goals.
These are just a few ways to get business with videography. By creating a strong online presence, building a portfolio of your best work, and networking with other professionals, you can land the clients you want and build a successful business.
6.) Pricing Your Video Strategy
When you’re pricing your video strategy, it’s important to consider the value you’re providing. For example, if you’re helping a business increase web traffic, you need to think about how much that traffic is worth to them.
You can also price your services based on the type of videos you’ll be creating. If you’re doing simple explainer videos, you can charge less than if you’re creating a high-end commercial.
It’s also important to consider the time and effort required to create the video strategy. If it’s a complex project that will take weeks or months to complete, you can charge more than if it’s a simpler project that can be completed in a few days.
When you’re pricing your services, be sure to consider the value you’re providing and the time and effort required to complete the project. This will help you land clients and charge what you’re worth.
These are just a few tips to help you get business with videography. By following these tips, you can build a successful business and land the clients you want. Good luck!