It’s now incredibly easy for businesses to market themselves, and solidify their brand online. Online platforms are the perfect place to start your marketing campaigns whether you’re looking to find new clients for your healthcare center or hoping to provide important information about healthcare in general.
In this article, we’re sharing with you a list of the top 5 ways in which you should market your healthcare center in an easy and cost-effective manner to boost clinic sales.
1. Create a user-friendly website design
When people come to your website, they want to immediately see what it is that you’re offering them. Don’t clutter your home page with too much information. Keep it simple – for instance, make a banner that advertises the services your healthcare center offers.
Similarly, make sure to include another banner that shows reviews of your services. It is a good idea to introduce your staff, including doctors.
Your home page will essentially determine whether or not someone clicks further or feels compelled enough to use your services. So don’t overwhelm your potential client by putting too much material on the home page.
Also, keep your website user-friendly by having a chatbot on the home page. You will get a chatbot for your website by using a chatbot builder. This chatbot should be available to answer any queries your potential client may have. This gives the person on the other end the impression that you’re available to cater to their needs at all times of the day.
Photo source: Hubspot
It also makes them more likely to explore the rest of your website, especially if your chatbot is designed to link them to relevant pages when needed.
2. Create eye-catching landing pages
Another way to make site navigation easy for potential clients is by using landing pages smartly.
Landing pages should include important information that is provided in “bite-size” quantities. Once again, the last thing you’d want to do is confuse or overwhelm the person logging into your site. Ultimately, the goal should be to attract your site visitor so that they are compelled to give your services a try.
Ensure that a potential client is made aware of the services you provide by showing them a pop-up ad when they land on the relevant page.
For instance, let’s say you’re offering a 20% discount for a first check-up with a doctor at your clinic. Make a pop-up ad about it, and ask for an email address to which you can then direct targeted email campaigns, should you create any.
This way, even if the person doesn’t avail your services immediately, you will know they are someone who may do so in the future, and you will be able to market to them in a more direct manner in the future.
3. Create educational content for your site
Research suggests that 80% of consumers prefer to get their information about a business through articles rather than a direct advertisement. As a healthcare center, therefore, you should engage with potential customers by providing them with health-related information that they would find useful.
So for instance, you should write an article about the latest medical research, or home remedies for curing the flu. You should also market the products and services you provide by including them as solutions to medical issues that are most prevalent. This essentially ensures that someone who suffers from said medical issue immediately sees your clinic as the place they should go to to take care of it.
Educational content should sometimes be in the form of FAQs or Frequently Asked Questions. If consumers think that you’re making an effort to engage with them and their queries, they will be more likely to trust you. So content creation is primarily all about building trust and a network of potential clients who you should then market to further in the future.
4. Make brochures, flyers, and pamphlets
Any good marketing campaign is incomplete without these. Brochures, flyers, and pamphlets go both on your site as tiny information packets, and in your actual clinic where clients can become better informed about the services they could avail.
This point is especially crucial for healthcare centers looking to get the word out about their services to the population that lives in their area. After all, your most loyal customer base will be the people who need a reliable and trustworthy healthcare provider that’s also nearby.
Your brochures, flyers, and pamphlets must be easy to read, informative, and aesthetically pleasing all at the same time. And no, you don’t have to spend a lot of money to make that happen. Just head over to an online graphic design website such as PosterMyWall and create a beautiful health flyer template for a very low price. It’s very quick and effective, and it’s a sure-fire way to get more customers into your clinic.
Photo source: PosterMyWall
5. Create a local listing on Google
Make your healthcare clinic easy to find by putting it up on Google. It’s a very simple process and it makes you accessible to millions of potential new consumers looking for a healthcare clinic in your area. Add your center’s name, address, contact number, and a Google Maps location, and then attach that to your website.
In a time when there are so many options available to everyone all the time, the more effort you put into making your healthcare center easy to locate and reach, the better chance you have of bringing in more customers.
And that pretty much sums up everything you need to do to promote your healthcare center successfully. Whether you’re running a big hospital or a private medical practice, the idea is to take full advantage of both online and offline marketing strategies that have proven to be effective time and again. And the best part is, you should be able to do it all by yourself at a minimal cost.