3 Tips on How to Make Your Swim Lessons More Popular

Swimming lessons are a great way to keep kids safe in the water, but sometimes they can be a little boring. Here are some tips on how to make your swim lessons more popular and engaging.

Why Are Swim Lessons Important?

Swim lessons are important because they can help prevent drownings. Drowning is the second leading cause of death for children aged 1-14. However, these drownings are preventable with proper supervision and swimming lessons.

Swimming is also a great form of exercise! It is a low-impact activity that is easy on the joints, and people of all ages can enjoy it. Swimming is also a great way to cool off in the summer heat.

Three Tips on How to Make Your Swim Lessons More Popular

Here are some tips on how to make your swim lessons more popular:

1. Offer Free Trial Classes

One way to make your swim lessons more popular is by offering free trial classes. This will allow parents and children to try out the class before signing up. Free trial classes are a great way to get people in the door interested in what you offer.

Why Offer Free Trial Classes?

There are several reasons why offering free trial classes can benefit your business.

  1. First, it allows you to introduce new potential customers to your swim school and what you have to offer. This is your chance to make an excellent first impression and show off your teaching skills.
  2. Second, it allows you to assess each child’s swimming ability. This information can be helpful when placing children in the appropriate class level.
  3. Finally, it allows parents to see if their child enjoys the class and if they feel comfortable with you as the instructor.

How to Offer Free Trial Classes?

Now that we’ve gone over why you should offer free trial classes, let’s discuss how you can offer them.

If you decide to offer free trial classes, we recommend that you promote them through social media and online advertising. You can also put up flyers in local businesses and post them on community bulletin boards. Include pertinent information on your promotional materials, such as date, time, location, and age group.

Limiting the number of free classes is also a good idea, so you don’t get too overwhelmed. For example, you could offer one free class per family or two free classes per month.

2. Make the Classes Fun and Entertaining

When making your swim lessons more popular, fun and entertainment are key. This is because enjoyable and memorable classes are more likely to be talked about by the students. This word-of-mouth marketing can be highly beneficial for businesses.

Furthermore, research has shown that people are more likely to remember information if it is presented in a fun and entertaining way. Therefore, by making your swim classes more fun and entertaining, you’ll keep the kids engaged and increase the chances that they’ll remember what they’ve learned.

How to Make Your Classes More Fun and Entertaining?

There are a few different ways that you can make your swim classes more fun and entertaining.

  • Incorporate Games: One way to make your classes more fun is by incorporating games into the lesson plans. Games are a great way to keep kids engaged and can also be used to teach essential swimming concepts.
  • Use Props: Another way to add some fun to your classes is by using props. Props can be anything from pool noodles and beach balls to diving rings and water toys. Using props is excellent for mixing things up and keeping the kids entertained.
  • Tell Stories: Telling stories is a great way to add fun and excitement to your classes. Stories about swimmers who have overcome adversity or achieved something great can inspire and motivate the kids. Furthermore, stories can also be used to teach essential life lessons.
  • Use Music: Adding music to your classes is another great way to keep the kids entertained. Music can help set the mood and create an enjoyable atmosphere. It can also teach important concepts such as rhythm and timing.
  • Have Themed Days or Weeks: Another way to add excitement to your classes is by having themed days or weeks. For example, you could have a beach day where the kids wear swimsuits and swim in the shallow end. Or you could have a pirate week where the kids dress up in costumes and play games that involve treasure hunts and water guns.

3. Keep the Lessons Affordable

Many people believe that to learn how to swim; they must spend a lot of money. However, this does not have to be the case. There are many ways to make swimming lessons affordable without sacrificing quality.

Offer Discounts

One way to make your swim lessons more affordable is by offering discounts.

  • Discount for Multiple Classes or Referrals: If you offer discounts for multiple classes or referrals, it will make your swim lessons more affordable for those interested in taking them. Furthermore, it will encourage people to sign up for more classes, increasing your revenue.
  • Pay-What-You-Can Option: If you offer a pay-what-you-can option, this will make your swim lessons accessible to everyone, regardless of their financial situation. This is a great way to show that you’re committed to making swimming lessons available to everyone.

Partner With Local Organizations

Another way to make your swim lessons more affordable is by partnering with local organizations. For example, you could partner with the YMCA or a local recreation center. This would allow you to use their facilities at a reduced cost.

Make it Affordable Without Losing Money and Time

Lastly, another way to make your swim lessons more affordable is by keeping the lessons themselves affordable. This will make them more accessible to everyone. More people are likely to sign up when lessons are inexpensive and take advantage of what you offer.

Just remember, don’t make it affordable if it consumes much of your time and it’s not worth it. Following these tips and implementing a user-friendly swim lesson scheduling software that allows customers to book 24/7, can make your swim lessons more popular than ever!


Swim lessons are an excellent way for kids to learn how to swim and stay safe in the water. However, many parents believe swim lessons are too expensive, or their kids are too young to take them. There are a few ways to make your swim lessons more popular: start with a free trial class, make the classes fun and entertaining, and keep the lessons affordable.

Following these tips can make your swim lessons more accessible and enjoyable for everyone!