The world of business and marketing has changed drastically over the last 20 years due to a number of different reasons. The biggest one is, of course, the expansion of the internet. This completely changed the communication and the way businesses reach out to their customers.
The traditional face-to-face sales pitch has been moved online, including most of the other marketing aspects. It’s easy, simple, and much more cost-effective. Also, it gives great results, especially today, when a global pandemic is forcing people to conduct their work from home.
Therefore, as you can see, these days, it’s very important to promote your business online, regardless of what you do. This is why today we are going to talk about some online marketing basics and things a newbie simply must know.
Utilize The Power Of Paid Advertising
If your business is thriving these days, then you are one of the lucky ones that haven’t been affected by the coronavirus pandemic. Even though this is good news, you still have to know that this situation has altered the market considerably. If, however, you’re recording losses, this is also a good enough reason to embark on a digital marketing adventure.
Since you are a newbie, the safest option for you would be to try paid advertising. One of the most common forms of paid advertising is Google Ads. It’s very simple. All you have to do is pay a certain amount of money and, in return, your ads appear at the top of every relevant Google search.
It’s safe to say that this service is one of the best ways to promote your business and reach your target audience. Paying for ads is simple, but you still need someone to create those ads and monitor them. It’s best to hire a professional for this job.
Paid advertising provides you with data like:
- The number of clicks on your ad
- Who the people clicking on your ad are
- Where they are coming from
Get To Know Your Audience
Knowing your product and the market is your priority. However, you must also put in a lot of effort to get to know your target audience. If you have new customers buying your product or service and if you have old customers coming back for more, you are doing something right.
If you want to keep the existing buyers and attract new ones, you must figure out what is it that you are doing correctly.
Is it your product, your communication skills, or your customer service?
Do a survey and pinpoint the things your buyers love about your business. This way you will be able to create a better and more specific marketing campaign. As a result, you will reach wider audiences, increase your conversion rate, and boost your revenue.
Create Good And Engaging Content
In case you are just starting your business, and you don’t have resources for paid marketing, content marketing is your answer. This is the cheapest form of digital marketing, but it can generate a lot of organic traffic and bring you a lot of new customers. Therefore, if you have a website where you promote your business, it would be a good thing to fill it with helpful and informative content.
For example, provide your readers with some tips and practical knowledge from your industry. Once you write your posts, make sure to promote them on your social media channels.
Sharing your content on social media networks like Facebook, Instagram, and Twitter is the best way to promote your product or service. This is the easiest way to reach your target audience.
If, however, you have problems with your visibility on social media, you can collaborate with some influencers from your niche. This will definitely put you on the map. Having a blog is also not the only way to boost organic traffic and attract customers. You can also create:
1. White papers, case studies, and success stories – to show your customers how your product works and to reassure them of its quality.
2. Guest posts – blog posts on other websites that will link back to yours. It’s a good way to reach the audience who is already interested in similar topics.
3. Videos – making how-to videos and tutorials is a great way to keep your audience engaged and teach them to use your product properly.
Digital marketing can be a confusing concept for a newbie. However, don’t let that discourage you. Follow these basic principles, and you will be pleased with your results. These are trying times for every business owner out there, and digital marketing can help you weather the storm.