The 21st century has seen great and frequent advancements in the digital space. For businesses, the digital space offers many advantages, especially in marketing. The concept of digital marketing encourages businesses to use specific tactics to reach a wider audience with efficiency and affordability. There are numerous digital marketing styles you can employ.
However, to experience full benefits, you need to know what strategies are available and what they can do for your brand and business marketing campaigns. So, here are a few online marketing strategies you should consider to increase your brand’s visibility.
1. Search Engine Optimization (SEO)
Search Engine Optimization, also known as SEO, is one of the digital marketing strategies your business should consider implementing.
This form of marketing looks at increasing your chance of reaching out to your target group by helping your business get a higher position in search engine results. This is done by using keywords and phrases that your target customers use to search for information concerning the products and services you offer. This means that you can attract potential customers to use such keywords and phrases in your online content.
For many business owners, implementing this form of digital marketing strategy can be tricky and difficult, while others aren’t knowledgeable on how to properly implement this strategy. Therefore, it is advisable to use the services of an SEO consultant who can help you find the right keywords, phrases, and other methods needed to get the most out of this digital marketing strategy.
2. Pay-per-click (PPC)
Do you know those ads you see while browsing through a website or the first few results marked “AD” when you input a keyword in a search engine? Or those ads you see before a YouTube video starts? Those are pay-per-click digital marketing strategies. Like SEO, Pay-per-click or PPC is a digital marketing strategy that aims at increasing traffic to your business using search engines. These are advertisements you pay for to promote your business online.
Under a typical PPC marketing strategy, you pay the host every time a potential customer clicks on your ad. Platforms such as Google Adwords are a popular choice to host this from digital marketing. You can also hire the advertisement space from other websites you think your potential customers may visit.
3. Content marketing
SEO and content marketing go hand-in-hand. But first, what is content marketing, and how is this digital marketing strategy implemented? Content marketing can be regarded as a form of story-telling, educating, or simply relaying information to your potential clients. It can be done through blog posts, videos, podcasts, or e-books.
In using this marketing strategy, you are looking to communicate and connect with your viewers (your potential customers). And, it is closely linked to SEO because it provides a medium for which keywords and phrases are used to boost your business’s position in search engine results. This form of digital marketing helps you communicate throughout your potential client’s three stages:
- The awareness stage is when they realize they need the product or services your business is offering.
- The consideration stage is when the buyer decides whether or not to purchase.
- The decision stage: the decision has been made to make the purchase.
The key to content marketing is ensuring that you provide reliable information consistently. It would be difficult to effectively communicate with your potential customers if you aren’t doing so with trustworthy information or tend not to do so consistently.
4. Influencer marketing
Influencer marketing is becoming a widely used form of digital marketing with which many businesses have had excellent results. About 9 out of 10 marketers have admitted that using this form of digital marketing strategy has helped them reach a large number of targeted clients. The influencer can introduce your brand to their viewers and offer reviews about your business’s fantastic products in-store.
Although you can choose to use any form of influencer for this digital marketing strategy, the best results come from selecting a vlogger, blogger, or celebrity whose content is similar to the products and services of your business and understand or agree with your company’s values.
For example, if your company makes vegan skincare products, it would be better to use an influencer whose content includes aspects of skincare and is known to prefer or use vegan products. This way, you are assured that the influencer’s followers are potential customers of your product. Also, by creating a partnership with the influencers, you have a steady means of getting the word out on new and improved products your company may launch.
5. Affiliate marketing
Affiliate marketing is similar to influencer marketing but differs by targeting different companies and individuals. It can be done through referral codes or using your company’s URL in various online content. However, this form of marketing strategy requires extensive monitoring as you trust someone else with your brand’s reputation.
6. Social media marketing
It is safe to say that everyone is connected to one social media platform or the other, which means that your business can reach your target audience for little cost! Traditional marketing solutions such as billboards or radio commercials have been effective, and these strategies bring about the issue of geographical restrictions and high expenses.
But, this is not the case with social media. Besides giving you a chance to make your brand available to a larger group of people without the issue of geographic restrictions, social media marketing also allows your potential customers to interact with your brand. It provides an effective platform for customers to learn more about your company through questions or engaging with your posts.
In addition, social media platforms such as Instagram and Facebook give businesses tools to connect to potential customers with ease.
7. Email marketing
Despite the emergence of other digital platforms such as social media, which allows for easy communication and interactions between businesses and customers, emails have not lost their significance. Email marketing is an excellent marketing automation strategy your business should consider implementing.
Customers love a business that gives them a personal feel, which makes them feel like they are an important asset of the business. It also gives customers the chance to set their preferences to decide how much they hear from your business. This means they would not feel bombarded by constant emails and eventually read none of your interactions. Using some services like email address finder by name would add some sort of familiarity and keep them interested in your message. Be careful not to be overly familiar though.
This strategy is also effective as it creates a sense of urgency. Customers would feel “the pressure” of missing out on great deals, enticing them to visit your website and interact with your business.
8. Mobile marketing
According to a research article, US consumers spend an average of five hours to six hours on their phones every day. This makes the digital marketing strategy of mobile marketing one worth considering.
When speaking of mobile marketing as a form of digital marketing, you must consider strategies you can implement to attract new customers using solutions limited to mobile phones. One of such strategies is that of text messages. You can send your customers direct messages about various products, services, and deals they should take advantage of.
You can also consider creating mobile applications for your business and sending push notifications to market various aspects of your business like discounts, new products, or exclusive deals for the best results.
The future of marketing is exciting. These digital marketing strategies would help you make the most out of your marketing budget while benefiting from the advantages of technology. Be sure to implement these measures into your business today!