Small businesses have many challenges to face. They don’t have a big budget, but they have to compete against big companies that would spend money just to close competitors down. In such a competitive market, it’s crucial to pay attention to every minor thing, including packaging. One little thing could get them to take over your company and customers.
Many of you might be wondering what packaging has to do with the acquisition of customers. Remember, you connect to your audience through your product. They don’t just enjoy the product; they also want the packaging to be pleasing. If you have a great product with bad packaging, people won’t even purchase it. You build an image of your brand in the minds of your target audience through the packaging of the product.
You will find some useful packaging tips in this article that would help you attract and retain customers.
1. Design According to Target Audience
The design of your packaging should reflect your brand and your target audience. It should be something that connects to your potential customers. This is not something one would easily understand, so you will need the help of a creative designer and a marketing expert of your brand. An attractive design will get you more sales because it will catch attention.
However, it doesn’t mean that you color it yellow to catch eyes. It should be something your prospects should crave when they see it.
2. Don’t Forget to Add Product Information
While the packaging is not for information, you shouldn’t keep it blank. When a new person buys your product for the first time, he will look for something to read on the packing.
You would know better, as the product expert, what your audience wants to and needs to know. Compile that information and mention it on the pack. It shouldn’t be anything controversial as the buyer is on the verge of deciding when reading the packaging. One minor reason would be more than enough to make him change his mind.
3. Test the Packaging for Leaks
One bad pack is more than enough to destroy your entire brand. Make sure you always get the right packaging that keeps the product inside secure.
It’s the era of social media where it doesn’t take long for negative things to spread. It’s crucial that you properly test each product and its packaging to make sure there are no leaks. You don’t have to do it manually; you can get a package leak detector & seal integrity tester like FlexPak.
4. Study the Experience of Unboxing
When designing the box and the type of box, be sure to consider the experience of unboxing it. The user will open the packaging after buying it. It shouldn’t be too difficult to open, nor should it look bad during the process.
Try unboxing each package you finalize and keep a critical mind to look for improvements. Try to think from the point of view of the customer and not as a manager of the brand.