It’s no secret that the beauty industry is a prosperous one. According to statistics, it is valued at more than 89.5 billion U.S. dollars. With numbers like those, it should come as no surprise that people are constantly wondering how to promote their salon.
Inspired by the best marketing ideas for hair salons, this article will provide you helpful tips for promoting your salon, doesn’t matter if you’re an experienced hairdresser or just starting out fresh.
Just remember if you are just starting out in the hairdressing world then you will need to have all the relevant paperwork in place to do so. There are many pieces of paper to cover you and your clients but they are vital for your business. Investing in the right hairdressing insurance will cover you for public liability insurance and employer’s liability insurance along with much-needed cover for your tools and stock.
The most important thing to remember when trying to grow your business is that there are many ways to do so. You can’t always rely on one method because what works for someone else may not work for you. That’s why we’ve compiled a list of 7 different strategies and tactics to promote a hair salon.
1. Offer a loyalty card
One of the most effective ways to promote a salon is with loyalty cards. They are a great way for clients to get discounts on products and services, as well as getting rewarded with prizes like free hair cuts or product giveaways.
It’s important for salons to offer their loyal customers something in return, so they keep coming back again and again. The best thing about hair salon loyalty cards is that they don’t require any extra money out of your pocket: it’s all about earning points!
2. Keep your salon clean and well-lit
When people are looking for a salon, they want to know that it is clean and well-lit. A messy environment makes people feel like you don’t care about them – which may be true if you didn’t notice your salon was filthy!
Here are some tips on how to keep your salon looking good so that customers can relax and enjoy their experience with you:
• Keep your floors clean. This might sound like an obvious one, but you would be surprised to see how many salons have dirty floors!
• Make sure the mirrors are clear and readable.
• A well lit salon can help people relax and feel more comfortable coming inside of your establishment. You may want to consider brightening up dark corners.
• It is also important to keep windows open so that there isn’t stagnant air sitting around all day long.
3. Make visible your online booking link
Having an online booking link where clients can book an appointment with you is essential if you want to be productive and to gain time for more clients in your salon.
How can you do that? Really simple. I’ve personally used this free appointment scheduling software for salons to keep track of my appointments and to create my own online booking link for my salon, and it absolutely saved my time and money.
This feature is free, and you can set up all your business details and add your booking link on social media, so people can easily find you and book an appointment without having to call you any time.
4. Run contests and giveaways
Hair salons are always looking for new ways to keep clients coming in. One way is by running contests and giveaways on social media. Social media contests and giveaways have been proven to work better than traditional marketing methods, as it puts the power of decision into customers’ hands.
The basic steps to running a social media contest are having an active business account, creating a strategy and keeping track of your on-the-way results. Last but not least, make sure that when you announce the winner you’re totally fair play.
5. Use Pinterest boards for inspiration or photo ideas
If you are looking to promote your hair salon, it is important to use the right marketing strategies. You can never go wrong with Pinterest boards as a way to show off and inspire clients. When you create a board on Pinterest for your hair salon, it will allow potential clients to get an idea of what type of atmosphere they will be walking into when they come in for their appointment.
Not only that, but these photo ideas and inspiration boards can also be used for advertising purposes!
Here are some tips:
When you are posting a photo on Pinterest, make sure the caption includes where people can find out more information about your salon. You want clients to be able to easily learn what they need about your hair salon without having to do any heavy digging.
In addition, when sharing photos of someone’s haircut or style on social media for promotion purposes, be sure not only to use hashtags but also mention the name of their favorite stylist in the caption so that potential customers know who did their hair and might feel obliged to come into the salon for future appointments after seeing how great they look!
6. Offer free consultations for people who want a look change
Another great strategy is to offer free consultations for people who are looking for something new but don’t know what they want yet. It may seem like this will cost you time and money, but it will actually help you earn more in the long run because these clients will become loyal customers. Here’s how to get started:
• Make sure that all of your stylists are knowledgeable about all aspects, not just their specialty so they can answer any question a client may have. This is important because someone who wants an updo might be asking about straightening before the consultation even begins.
• Offer your services at competitive prices so that clients know they are getting a special deal.
Remember, you want clients to come back so they will need another consultation before their next hair service anyway! Offer them some incentives like discounts on products or services for each visit. You’ll notice the benefits soon enough and your salon will be thriving again in no time at all!
7. Give refer-a-friend discounts
One of the most popular strategies for businesses is to offer discounts and promotions when a client refers a friend. It makes sense, too! You get two customers instead of just one.
Offer to clients discounts if they bring in another person, and it may become a regular customer of yours. This will create buzz around your salon or business while increasing revenue at the same time!
What are some tactics to do that? How about…
• Giving 20% discounts to the customer who refers someone else.
• Providing perks such as free services or products if they refer a friend.
• Partnering with service providers that have complementary businesses (such as partnering with a hair products shop).
The possibilities are endless! Keep in mind, though, when it comes to promotions and referrals you want something compelling enough so your customers share their referral with others – but not too much where you’re just giving away things all of the time. There needs to be balanced: give people what they want while getting them invested in your salon long term.