Promoting a business in 2022 is set to be easier than in previous years, not just online but also through word of mouth. With the help of social media, custom branded notepads, and a few other clever techniques, your business will achieve a proud reputation as a trusted market leader.
1. Create a Website for Your Business
Any reputable business has a website – if you don’t, now’s your chance to build one! Customers can then browse your website, looking through any blogs or content relevant to what you’re selling. Then they can decide whether to buy from your business. Not only should your website feature products and services, but it also pays to show off a few positive customer reviews.
2. Get Your Business on Social Media
If you haven’t already, now’s the perfect time to get your business on Social Media. Even if you’re not an internet whiz, you’ll soon pick up your customers’ habits and favorite topics. So, be sure to post about those as well as your products or services. The point is, you want as many people as possible to know your name, shout out your business, and get involved in online conversations, games, and discussions. It gets people talking!
3. Distribute Custom Branded Notepads to Customers
Next, hand out custom notepads to your customers. As far as promoting a brand and spreading the word goes, your customers are key to this.
Without them, you wouldn’t have a business. They can make or break your reputation, so be sure to sell them on your business before handing them a custom branded notepad. They may even recommend you to someone they know, but even if they don’t, custom notepads are a clever way of advertising your business for free!
4. Run Google Ads
Lastly, if all your hard work doesn’t seem to be paying off as quickly as you’d hoped, it may be time to consider running some Google ads. These are fantastic at targeting specific traffic. Analytics is easy to measure and they return results faster than SEO efforts in some cases. The only thing is that you have to pay for Google ads, and though they’re only a few dollars here and there, all that spending adds up.
So, set a budget for promoting your business and aim to stick to that budget, too. And if it helps, try the ways of promoting for free before investing more and more money into running Google ads that may not get the results your business deserves.
5. Know About SEO and How it Works
Promoting your business online can be easy if you know about SEO and how it works. You also need to know how to handle it yourself if you don’t have the help of an agency running everything for you.
Firstly, SEO is crucial for EVERY business, especially if you’re keen to stay one step ahead of your competitors. Healthy organic SEO is best, as Google loves organic online growth. Anything unpaid generates organic search results. You can achieve this by something as simple as using the right SEO keywords.
6. Focus On Intent Data
If you know what your target audience is searching for online, then you can position yourself in such a way that you can offer them exactly what they want. Intent data is essentially data that shows the prospective buyers’ intent.
In the B2B market, it can be quite difficult to work out exactly what the business wants. It can also be hard to find businesses that don’t currently have or use what you offer. This is where intent data really comes into its own and provides you with top-level information that can help you grow your business.
You just have to be sure the intent data provider is a good one, so make sure you do your research first to ensure you’re getting the right level of data that suits what your business offers.