Your website can make or break your brand. An effective one will be able to engage your target users and visitors to stay and navigate through your site. If you are selling products or offering services, your site can just encourage your visitors to go ahead and make that purchase. On the other hand, if you are someone who is trying to make a name online, your site can also pave the way for your visitors to share your content and your links.
But before digging in deeper, it is important that you know the basics of coming up with a site first. The article “I Bought A Domain, Now What?” written by Martina of the Zyro blog walks you through the process of connecting your domain to a web host and eventually creating your website. It also sheds light on how you can develop your brand and monitor the growth of your site. As far as an effective business website goes, it pays to know some important secrets.
1. Optimized Design
The look and feel of your website is the first thing that is noticed by its visitors. Statistics show that you only have a couple of seconds to make a great first impression to your visitors and if these first seconds are spent loading your site, then you might as well say goodbye to your visitors. Thereby, make sure that your website’s design is optimized such that it loads quickly and your users will find it relatively easy to navigate around it. This can be due to the layout of your site, or where the call to action buttons are placed. Make it as intuitive as possible and you will have a high conversion.
2. Relevant and Updated Content
Relevant and updated content is also another way to win the hearts of your visitors. If they get the information they need from your site, then for sure they will be coming back many times over and be regular visitors, even after they have already purchased your product and services. Make sure that the information you post is not only relevant, but it is also updated regularly.
Finally, an effective website is searchable. You may have the greatest website ever designed and you may have the most informative content, but if your site doesn’t reach your target users, then you would not have any audience. This is the reason why it is of utmost importance to make sure that people can find you and for this, learn about search engine optimization techniques, or SEO and use it to your advantage.
The most effective websites not only have an optimized design and relevant content. Most importantly, they are searchable. This is because no matter how great your website is, if your target market isn’t aware that it exists, then it will really do no good for your business. Thereby, make sure to tie up all these three together and your website may just pave the way for your business growth and longevity.