An ideal content writer can effectively communicate while explaining complicated ideas. A content writer is an integral part of the marketing team that helps to reach target audiences and present them with products, services, and recommendations via high-quality content. Professional content also helps you to get noticed on social media.
Superficially, it may seem that writers have an exact career path to follow without differentiating between SEO content writing and SEO copywriting. However, there are few options to consider.
While writing for marketing departments, writers decide whether to do content writing, SEO writing, or copywriting. Every job description may vary depending upon the needs and strategy of an organization.
Hence, below is a guide to explain the key differences among SEO content writing and SEO copywriting. Here is what you exactly need to know about each role before getting into it.
One writing with different outcomes
SEO content writing and SEO copywriting both have to do with words and keywords on a page; however, each one of them serves with its own distinct purpose to achieve. The differentiation matters because it helps to determine the method you need to employ to achieve desired outcomes.
Thus, confusing them or combining them can lead to poor outcomes. That is why it is worth considering the different types.
Difference between SEO content writing & SEO copywriting
SEO copywriting has a goal of converting generated traffic into sales and leads, while SEO content writing is used to generate those sales and leads through search engines and organic traffic.
Although both types of contents are capable of achieving both objectives, the difference really comes down to when a writer or a marketer needs to analyze which method can achieve it with better quality. Thus, it is essential first to consider the immediate outcomes along with the end-result of a project and then get the writing done to achieve those goals at maximum.
The difference in content types
SEO content writing and SEO copywriting include:
|SEO Content writing
· Press releases
· Social media posts
· Video scripts
· Web page content.
· White papers
· Catalogs and pamphlets
· Direct mail
· Email blasts
· Other kinds of Internet advertisements
· PPC advertisements
· Radio advertisements
· Sales letters
· Taglines and headlines
· Television or radio commercial scripts.
· Web page content
The science of keywords for SEO content writing vs. SEO copywriting
SEO experts deliver the best results in both worlds, often trying to optimize their content as a sales pitch to utilize targeted keywords. If the primary goal of writing is to convert traffic, then it is better not to get it done. The reason is because it can significantly affect conversions as unwanted keywords that may interrupt the organic flow of a sales pitch.
Moreover, if your audience is simaltaneously using similar words to search for products or services, it will not enssure that those words will trigger them to make a purchase. Hence, trusting in a sales copywriter may be the best option.
SEO content writing Projects vs. SEO copywriting projects
SEO content writers write specific material and create projects that come with an end objective of increasing organic traffic. SEO content writing projects may include:
- SEO-friendly blog posts.
- SEO-friendly service pages.
- Landing pages for successful PPC campaign.
- SEO content for small and medium businesses.
- Link building content.
- Service pages.
- Guest posts for SEO.
Every content writer is different. Some enjoy additional writing projects not specificially created for SEO, including posts writing, eBooks, video scripts, social media content, and even blogs for general purposes. However, if the ultimate goal of the content is to generate or increase organic traffic, then hiring an SEO content writer will be the best option.
On the other hand, if your primary concern is not about generating traffic but to convert those leads into sales instantly, hiring an SEO copywriter will be the best option. The reason is when SEO is not focused, but revenue is, an SEO copywriter can serve as an absolute pro to the customized type of content a company needs to boost their ROI.
The content is based upon the demands of a project, and an SEO copywriter can ideally serve:
- Email campaigns
- Social media posts
- Facebook ads
- Instagram ads
- Newspaper ads
- Call-to-action buttons
- Print marketing materials
- Sales pages
- Video scripts
- Product descriptions
- Non-SEO landing pages
- Business names and taglines
- Whitepapers or product demos
- Website copy (brand messaging)
- On-site navigation copy
However, many of the projects can be overlapping, so it may be hard to distinguish to fit the bill. To get the best results, brainstorming with the team can be beneficial. Therefore, it is recommended to have the success in mind while designing a strategy to convert sales with writing. The entire process should leverage content by conducting market research to make the content resonate with customers, along with a clear call to action to motivate users to buy.
When to get an SEO content writer?
Companies hire a content writer when they want to attract organic traffic to its website via high-quality keyword-optimized content. The writer should understand what the project needs and have knowledge of creating compelling and informative content. They may not necessarily craft content for conversions. A SEO content writer serves a variety of purposes, including:
- Driving clicks from SERPs
- Attracting high-authority backlinks
- Increasing a website’s keyword rankings
- Directing visitors to other pages on site
- Converting visitors into subscribers, buyers, and leads
Thus, an content writer should be hired to write blog posts, website content, and engaging pieces to enhance organic traffic. There are multiple advantages of having an SEO content writer in your team to drive social shares with great content. Also, it keeps users on your page for long, decreasing bounce rates and increasing retention rates. This helps to improve conversions by establishing the authority of your niche and driving awareness towards your brand and services.
When to get an SEO copywriter?
Thinking about a variety of digital platforms out there, including Facebook ads, Google ads, social media posts, landing pages, sales pages, billboard ads, print ads, and product pages, a copywriter can take care of all of it. A company needs to hire a copywriter when the aim is to convert traffic into sales and leads. The traffic hence will be a combined gage from organic search, social media, paid ads, and so on.
Thus, a copywriter has to be specialized in every kind of writing needed and knows how to convert specific types of traffic into leads. Proper researching, writing, targeting, formatting, and publishing can be entirely different among process steps for each type of project.
Hopefully, the above information has successfully clarified the difference between a SEO content writer and a SEO copywriter. Best wishes on your journey.
Author Bio: Reanne Carell is a qualified digital marketer and a passionate writer. She loves to explore historical places as well. Currently, she is working as a digital marketing expert at Crowd Writer.