An ideal writer can communicate effectively while explaining complicated ideas by bringing words to life. Also, as a content writer, you need to be an integral part of the marketing team to reach out to target audiences and present them with those products, services, and recommendations that can address their issues and sooth pain points. Good content also helps you to get noticed on social media.
Superficially, it may seem that writers have an exact career path to follow without differentiating between SEO content writing and SEO copywriting. However, there are actually many little options and distinguishing lineups to consider before getting into the work line.
While writing for marketing departments, writers have to consider deciding whether they want to look into something into content writing, SEO writing, or copywriting. Every job description may vary depending upon the needs and strategy of an organization.
Hence, below is a clear guide to explain the key differences among SEO content writing and SEO copywriting to help you rank up your content. Here is what you exactly need to know about each role before getting into it.
One writing with different outcomes
SEO content writing and SEO copywriting both have to do with words and keywords on a page; however, each one of them serves with its own distinct purpose to achieve. The differentiation matters because it helps to determine the method you need to employ to achieve desired outcomes purposefully.
Thus, confusing between them or combining them inadequately can lead to poor outcome that is why it is worth considering the different points to get the right method and writing to get the project done.
Difference between SEO content writing & SEO copywriting
SEO copywriting has a goal of converting generated traffic into sales and leads, while SEO content writing is used to generate those sales and leads through search engines and organic traffic.
Although both types of contents are capable of achieving both objectives while the difference really comes down when a writer or a marketer is trying to what kind of work and there comes the need to analyze which method can achieve it better. Thus, it is essential first to consider the immediate outcomes along with the end-result of a project and then get the writing done to achieve those goals at maximum.
The difference in content types
SEO content writing and SEO copywriting include:
|SEO Content writing||SEO Copywriting|
· Press releases
· Social media posts
· Video scripts
· Web page content.
· White papers
· Catalogs and pamphlets
· Direct mail
· Email blasts
· Other kinds of Internet advertisements
· PPC advertisements
· Radio advertisements
· Sales letters
· Taglines and headlines
· Television or radio commercial scripts.
· Web page content
The science of keywords for SEO content writing vs. SEO copywriting
SEO experts try to do deliver the best results coming out of both writing worlds, often trying to optimize their content as a sales pitch to utilize targeted keywords. If the primary goal of writing is to convert traffic, then it is better not to get it done. The reason is, it can significantly affect conversions as unwanted keywords may interrupt the organic flow of a sales pitch.
Moreover, if your audiences are using similar words to search for products or services at the same time, it will not assure those words will trigger them to make a purchase. Hence, trusting a sales copywriter can do the best for converting visitors into buyers and leave keywords out of it.
SEO content writing Projects vs. SEO copywriting projects
SEO content writers are able to handle and tackle specific contents and projects that come with an end objective of increasing organic traffic or even to attract links to a website. SEO content writing projects may include:
- SEO-friendly blog posts.
- SEO-friendly service pages.
- Landing pages for successful PPC campaign.
- SEO content for small and medium businesses.
- Link building content.
- Service pages.
- Guest posts for SEO.
Every SEO content writer is different. They may like to take up additional writing projects for content writing that are not created for SEO, including posts writing, eBooks, video scripts, social media content, and even blogs for general purposes. However, if the ultimate goal of the content is to generate or increase organic traffic initially, then an SEO content writer will be the best-suited option to hire.
On the other hand, if your primary concern is not about generating traffic but to convert those leads into sales instantly, an SEO copywriter will be the best option to hire. The reason is when SEO is not focused, but revenue is an SEO copywriter can serve as an absolute pro to the customized type of content a company needs to boost up their businesses.
The content is entirely based upon the demands of a project, and an SEO copywriter can ideally serve:
- Email campaigns
- Social media posts
- Facebook ads
- Instagram ads
- Newspaper ads
- Call-to-action buttons
- Print marketing materials
- Sales pages
- Video scripts
- Product descriptions
- Non-SEO landing pages
- Business names and taglines
- Whitepapers or product demos
- Website copy (brand messaging)
- On-site navigation copy
However, many of the projects can be overlapping, so it may be hard to distinguish to fit the bill. To get the best results, brainstorming with the team can be beneficial for both writers and businesses. Therefore, it is recommended to have the success in mind while designing a strategy to convert sales with writing. The entire process should leverage content by conducting market research to make the content resonate with customers, along with a clear call to action to motivate users for buying.
When to get an SEO content writer?
An SEO content writer should be hired when a company wants to attract organic traffic to its website via high-quality keyword-optimized content. The writer should understand the needs of an SEO and have knowledge of creating content that is compelling and informative. They may not necessarily craft content for conversions. SEO content writer serves a variety of purposes including:
- Driving clicks from SERPs
- Attracting high-authority backlinks
- Increasing a website’s keyword rankings
- Directing visitors to other pages on site
- Converting visitors into subscribers, buyers, and leads
Thus, an SEO content writer should be hired to write blog posts, website content, and engaging pieces to enhance organic traffic. There are multiple advantages of having an SEO content writer in your team to drive social shares with great content. Also, it keeps users on your page for long, decreasing bounce rates and increasing retention rates. This helps to improve conversions by establishing the authority of your niche and driving awareness towards your brand and services.
When to get an SEO copywriter?
Thinking about a variety of digital platforms out there, including Facebook ads, Google ads, social media posts, landing pages, sales pages, billboard ads, print ads, and product pages, a copywriter can take care of all of it. A company needs to hire a copywriter when it is aimed to convert traffic into sales and leads. The traffic hence will be a combined gage from organic search, social media, paid ads, and so on.
Thus, a copywriter has to be specialized in every kind of writing needed and knows how to convert specific types of traffic into leads. Proper researching, writing, targeting, formatting, and publishing can be entirely different among process steps for each type of project to be done.
Hopefully, the above information has been successful in clarifying the difference. Also, to let you know how and when to utilize both skillsets to get the maximum revenue and rank up the content at its highest. All the best!
Author Bio: Reanne Carell is a qualified digital marketer and a passionate writer. She loves to explore historical places as well. Currently, she is working as a digital marketing expert at Crowd Writer.