Many internet marketers have a tendency to get carried away with what other people are doing on Google and try to set a bidding strategy that works for them. However, this often backfires. You can use the information below to avoid making these mistakes when you set a bidding strategy that works for your AdWords campaigns.
If you do so, you’ll be able to save yourself money that otherwise you would have spent on other things involved in your Google ad words management. Here are the most common mistakes you should avoid when it comes to setting a bidding strategy that works for you.
What mistakes to avoid when it comes to setting a bidding strategy
Avoid bidding wars: There is nothing more frustrating than setting a bidding war and watching it end in a tie. You will almost always end up spending more on clicks that you would have had to pay for less relevant clicks.
When this happens, you will end up losing money. Instead of engaging in this type of bidding game, you should focus on bidding on key phrases or keywords that your target audience is using. Then, you’ll be able to give them exactly what they want without having to worry about them clicking on a link that costs them less – and then spending even more to get them over the edge.
Don’t bid on the same thing twice: Don’t let two very similar ads appear on the same page. If you do, you’ll want to put a stop to that as quickly as possible. As long as you don’t get into this type of bidding war, you should be fine. The only time you should be bidding on the exact same ad several times is if you absolutely have to do so to get a better position on the search engine results page.
Know how much to bid: A lot of people think that they should set a biding strategy that works for them by bidding every time they see an ad of their interest. That’s simply not true. In fact, you want to avoid bidding at all costs. This is because you run the risk of making your campaign look desperate and annoying your customers.
Instead, you need to determine how much you can afford to spend on each ad campaign and stick to it.
Keyword research can also help you out here. You should make sure that you know what keywords your competitors are bidding on and what keywords (that is, specific key phrases) your competitors are ignoring. You should use these keywords to make your own keywords and key phrases that you know your customers are going to use when they are looking for your product.
Finally, you need to understand your customer. What words do they type into the search engines? What words do your competitors frequently use? These things are valuable insights into how your target market thinks and this knowledge can prove very valuable when you set a biding strategy that works for you.
If you take the time to really understand who your customers are, then you can build an online marketing campaign that gives them great satisfaction and generates plenty of traffic for your business.