The automated webinar, otherwise known as the live webinars, is a material that’ll enable your business to collect leads and generate revenue, plus more. These are also referred to as pre-recorded webinars, evergreen webinars, or live events, which are extremely effective when your business wants to increase its profits.
In this step-by-step guide, you’ll get to find out how to set up an automated webinar.
Step 1: Create The Topics Of Your Webinar
Your automated webinar or online courses need to have the best webinar topic you’ll share with your audience. In other words, this is the first step toward producing the best webinar for your business. For one, you may do webinars on how to boost sales with a discount code.
Step 2: Think Of The Format Of Your Pre-Recorded Webinar
Webinars are never a one-size-fits-all solution for your attendees. Therefore, you must be able to select the proper format of your webinars to attract more customers, new leads, and attendees. Your business needs a webinar where your audience will find solutions to their problems.
Among the format or types you can consider include:
- Panel discussion
- Product demo
- Case study, and more
Step 3: Select Your Automated Webinar Platform
To attract paying customers, you must host your automated webinars or live webinar on the right webinar platform.
Look for features of the platform for live webinars, such as:
- Live and automated webinar functions
- Marketing automation for the new webinar or webinars, with a landing page, call to action, email service provider, and more
- Authority-boosting tools for your automated webinar attendees that also can answer questions
- Result optimization
Remember, it’s not enough to simply run an automated webinar replay. You should be able to optimize your webinar as well. Before choosing from the many automated webinar platforms, you must ensure they got the features you need to help your marketing teams run the business right.
Step 4: Write The Automated Webinar Recording Script
After selecting the webinar recording platform for the automated webinar of your business, you should be able to write the script for the webinar. It must be able to have these details in your outline.
- Introduction – Discuss the overview of the details and the way you’ll engage with your audience, such as with a chat feature
- Agenda – Part of your automated webinar schedule
- Goal and Purpose – Why the audience should watch your webinar
- Content – If you want to keep the attendees tuned in to your evergreen content, provide real-life examples
- Conclusion – Also include the call to action
Step 5: Prepare The Other Materials
As you host webinars or the automated webinar, you must start creating other materials, such as your videos or photos.
Step 6: Record The Automated Webinar
Now that you have all the materials for your automated webinars, it is time to record your webinar. There are times you will need to utilize a webinar recording platform.
Step 7: Edit Your Webinar Details
In this step, you’ll need to polish your webinar. The next step involves your automated webinar platform once again.
Step 8: Upload Your Webinar To Your Chosen Automated Webinar Platform
In this stage, you’ll be using the program you chose for your webinar, wherein you’ll be uploading your pre-recorded video and adding details like the webinar title and description.
Furthermore, in this step, you might also need to set your reporting methods, such as showing the names of your attendees or simulating a waiting room.
Step 9: Schedule The Automated Webinar
Scheduling your webinars is the next step in the process. You may also run your webinar simultaneously on other specific dates. The advantage right here is that you can play the automated webinars as often as you’d like.
Step 10: Make Your Registration Page And Other Important Pages
Most platforms will allow users to utilize the template for the landing page. You may also adhere to the option of adding the landing pages from third-party platforms.
To get the best results, you must be able to customize the registration process to your business. Among the pages you may include with your automated webinar are:
- Thank you page
- Countdown page
- Watch page
- Webinar complete page
- Offer expiry page
- Legal content
- Email content
Step 11: Promote Your Automated Webinar
Your evergreen webinar may have great content, but without promoting your webinar to your attendees, everything might be put to waste.
Before the scheduled webinar, you may create a landing page you can promote on social media. You may prefer writing a blog post for your webinar.
On the day of your webinar, take advantage of drawing in more people to your automated webinar funnel by accommodating late registration even an hour before the live webinar or boosting attendance by pre-scheduling social media posts.
During your automated webinar, remember, there may be attendees who aren’t yet convinced to take part in the automated webinar funnel. Among the ways to persuade them to attend your automated webinars, aside from having a clear call to action, interacting with them via your social media accounts, and posting screenshots of the webinar on social media, among others.
Step 12: Follow Up On Your Webinar Audience
This last step in the production of your automated webinar is just as crucial as the other steps. Your job doesn’t end when your webinar ends. You’ll need to follow up with your audience.
There are various ways to do this, such as creating a follow-up article, reaching out on social media, and more.
With these steps on how to set up an automated webinar in mind, you are on your way to providing your clients with a webinar live that works perfectly.