Most business owners will set up a Google My Business account, use tools such as upreview.co to get reviews, include their business information, and create a listing. However, they do all this as a way to get their business found online. They don’t realize that there are many other benefits of having a GMB account.
In this article, we’ll explore the top five benefits of setting up a Google My Business account for your business.
One of the most obvious benefits of having a GMB account is that it increases your business’s visibility. When potential customers look up your business on Google, they’ll see your GMB listing before anything else. This is valuable real estate that you can use to show off your business’s best features.
This is especially useful if you’re a local business, as you’ll appear in the “Local Pack” section of the SERPs. The Local Pack is a section of Google’s search results that displays three top local businesses, complete with their addresses, phone numbers, and reviews.
If you don’t have a GMB listing, you’re missing out on valuable real estate on the SERPs that could be driving traffic to your website.
Better Customer Insights
Another benefit of having a GMB listing is that it provides you with valuable insights into your customer base. Google My Business Insights shows you how customers find and interact with your listing.
You can see things like how many views your listing gets, how many clicks you get to your website, and how many calls you get from your GMB listing. This data can be incredibly valuable in helping you to understand your customers and how they interact with your business online.
Improved Search Engine Optimization
Search Engine Optimization (SEO) is the fuel that drives organic traffic to your website. And having a GMB listing can help to improve your SEO in a number of ways.
When you create a GMB listing, you’re essentially creating another indexed page on the web that can appear in SERPs. This gives you another chance to rank for relevant keywords and drive traffic to your website.
In addition, having a GMB listing can help to improve your click-through rate (CTR) from SERPs. This is because your listing will appear with your business name, address, and phone number (NAP), which helps to build trust with potential customers.
Improved Customer Engagement
GMB provides customers with essential information about your business, such as your hours of operation, phone number, and directions to your business. This crucial information not only makes it easier for customers to find and contact your business, but also helps to build trust.
Look – when you give customers the information they need when they need it, you improve the chances that they will actually do business with you.
A Google My Business listing is an incredibly powerful tool for businesses of all sizes. If you’re not taking advantage of the benefits of GMB, you’re missing out on a lot of potential customers and engagement.
Make sure you follow some best practices when setting up your GMB listing, such as including high-quality images, using keyword-rich descriptions, and responding to reviews. These will help you to get the most out of your GMB listing and drive more traffic and engagement to your business.