When thinking about the impact a social media strategy could have on a brand, I couldn’t stop thinking about the domino toppling setups I recently saw on YouTube.
In a successful domino toppling, each piece depends on the others. The patterns are set in a logical method, generating a continuous chain reaction of falling dominos.
Similarly, if a brand wants to win at their social media game, they must craft a strategically designed plan. This involves coming up with tactics on relevant platforms that would generate a chain reaction of recognition and conversions.
Social Media Strategy is The Need of The Hour – Why?
Turning a blind eye to the effectiveness of social media could be a big mistake on your part. If you think you could play the field in your old-school way – you better start preparing for the closure.
According to Statista, Nearly 50% of the world’s population uses social media. This makes more than 3 billion users worldwide.
Meanwhile, GlobalWebIndex discovered that each person spends an average of 2 hours and 22 minutes on social networks and messaging. Survey the market, and you will be astonished to learn how companies with strong digital media presence are raking it. They might have a product inferior to yours, but that doesn’t matter.
Therefore, it is time to face the music.
Successful social media stories from brands like Apple could add the fuel of inspiration to your marketing efforts. Its “Shot On iPhone” campaign was an incredible effort to boost brand awareness. The users took photos with their iPhones, posted them on social media with a hashtag, #shotoniphone.
Apple shares selected images on their Instagram page to their 6.8 million followers and gives participants a chance to have their photograph on a billboard.
How to Up Your Social Media Game?
Regardless of your business’s nature and size, a well-thought-out social media presence is something you cannot omit. Below, we have rounded up some methods you can adopt to strengthen your social media game:
Improve Your Online Profile
Your social media profile is a valuable front that could impress your target audience or leave them cold. We suggest you out some time finding your brand voice.
Put the finger on what you want to be famous for and carve relevant tactics for it.
Do you want to be a go-to expert on a specific niche? Do you want to create a page with funny videos that people watch when bored? After all, humor can also increase engagement, according to a recent report by the University of Southern California.
You must sound like a pro when speaking on the chosen subjects. This may ask for a considerable time investment. Examiner report notes that 66 percent of marketers notice lead-generation benefits when spending just six hours a week.
Next, you must optimize your social media profile on different channels to provide the following information:
• The primary motive – tell about yourself and what you do. Include a photo, a location, and a link to your official website.
• Regular updates – share your recent achievements, new projects, discounts, and exciting offers.
• Share goals – enlighten the audience about your newly found targets and ask them for suggestions on reaching those.
Curate Content Constantly
The most successful people on social media are generous with their advice, sharing content, and helping others make useful connections.
One of the pillars of engaging social media platforms is to share content that would connect with your desired audience. Make sure these posts have the necessary visual components to leave a lasting impact.
An ideal way to do so is by keeping a running list of content. You can compile it on a platform like Google Docs, Evernote, Pages, Word, etc.
A brand called “Ipsy” gives us an incredible example in this regard. Having over 2.5 million followers, Ipsy provides a little bit of everything, like showing off their subscription glam bags. They also encourage users to post photos on Instagram with the brand hashtag to get featured on their Instagram stories.
Depending on the brand nature and platform, here are some content pieces you could work on:
• “How to” content to help people resolve their problems
• Podcasts or infographics for detailed explanations
• Blogs to provoke a discussion online and obtain audience views
• Testimonials and case studies to persuade prospects of the ease you offer
PointVisbile Research shows that 60% of B2C marketers commit themselves to content marketing. You better become a part of this lot if you’re willing to improve your online presence.
Improve Customer Service
Today, most organizations attempt to create a customer-responsive culture because they know it is the path leading to long-term profitability. Companies like Southwest Airlines, FedEx, Johnson & Johnson have successfully constructed a strong customer base by working on concrete customer services.
As social media started gaining momentum, this factor suddenly became the defining element of most brands. You need to foster and nurture connections derived from your online presence.
According to Medallia Institute, when hotels responded to over 50 percent of their social reviews, their year-after-year occupancy rates increased by 6.4% points over 12 months. This was more than twice the rate of hotels that ignored social media reviews.
Following are some opportunities to improve your customer responsiveness:
• Appreciate feedback from customers and respond swiftly to their complaints
• Follow suggestions to improve your product/service
• Monitor reviews and mentions of your business on social media and other websites through tools like Google alerts
Make a habit of responding to negative as well as positive comments aimed at your company.
Someone posts a photo of them winning a competition wearing accessories you manufacture? Respond with hearty congrats. Someone tweet at your brand with a complaint? Tweet back and make it right to show your followers you care.
McDonalds has shown us how to do it the right way. Frequently, individuals comment to question the legitimacy of their food and ingredients. In such cases, account admins respond quickly. They provide ingredient information and links to the website to stop rumors in their tracks.
Replicating customer service examples like this one could make oodles of difference in your online presence.
A Hootsuite survey recently showed us that 321 million new people joined social media in 2019. This brought the total from 3.48 billion to 3.8 billion social media users (an increase of 9%) in 2020.
Social media can be a sturdy tool to let people know what you stand for. With a massive world population jumping onto social, lagging in it would never work things in your favor. We hope this blog inspired you to some extent, and you will come up with a great social media plan soon.
Hope you break a leg!
Author Bio: Mary Warner is an enthusiast blogger. Her compelling research and communication capabilities exchange offerings that have value for the reader. Her passion for writing has been an ever-evolving affair. She loves to share her views related to latest trends in marketing, technology, ecommerce, and the like.