You want your business to be a success, and for that to happen, you have to have customers who want to buy your products or services. To be found by those customers, you have to run a marketing campaign. While this process may sound simple enough, it’s actually more involved than you might think.
If you want to see your sales soar, then you have to invest time and money into developing a marketing campaign. You can’t place a few ads here and there. You have to develop a strategy that has a purpose. It’s also a good idea to create some goals—that way, you know when you have reached success.
Below are the steps that are involved in starting a successful marketing campaign.
1. Make Sure Your Marketing Campaign Fits into Your Marketing Plan
Your marketing plan is the overarching objectives and strategies that you will be using to let customers know about your business. It determines who your ideal customers are and has milestones so that you know when you’ve achieved your goals.
Your marketing campaign is a small component of the overall goal. This is the plan you put into place to reach a particular objective. If you have a new product launching, then you will create a marketing campaign to let customers know about your new product. If one of your established products is going on sale, then you would create a marketing campaign to let customers know about this offer.
Having an idea of how your marketing campaign fits in with your overall marketing plan will give you the guidelines and parameters to make it successful. If you are a law agency and you are looking for a way to use SEO to be found in search results, then knowing how that campaign fits into the larger goals of your firm will help you structure the campaign and find the right keywords. Think of the campaign as one puzzle piece that adds to the larger picture.
2. Create the Campaign’s Parameters and Objectives
Once you know how your marketing campaign fits in with the larger plan and you know who to target, you will then need to set your parameters and objectives. For this step, you need to be as specific as possible. Instead of saying that you want to make more sales, put a number on how many sales you want to make. You also need to put a time limit on when you want to achieve those sales.
By making this as specific as possible, you will be able to determine if your campaign was successful or if it needs to be tweaked. If you meet or exceed your numbers, then you can say your efforts were a success. Should you not meet your numbers, this will give you the opportunity to find out why.
Keep in mind that the campaign can be as long or as short as you want. If you are having a sale, then you will probably be running a short promotion. If you are introducing a new product, then you may need to give it months or even a year before you see results. Once again, having a goal in mind will let you know if you are successful in your marketing endeavor.
3. Figure Out How You Will Measure Your Success
Counting the number of sales you make during a campaign is just one way to measure your success—and it may not always be the goal of your marketing. You may be looking for a way to increase brand awareness or get more people to sign up for your newsletter. No matter what you decide, you need a way to measure whether or not you have reached your goals.
Data is important in this situation, and there are many places you can pull this information from. Sales will come from internal figures, while getting information about visits to your webpage or social sites could come from Google Analytics. Use these to your advantage so that you can figure out how successful your marketing campaign is.
4. Set a Budget
The internet has made it possible to have inexpensive if not free ways to market your business. While this is beneficial to your budget, it may not be getting you the exposure you are hoping for. Conversely, spending a lot of money on national TV ads may not be the best option either.
The best course of action is to know your budget and then use a variety of different methods to get your message out to customers. This could be in the form of social media ads or radio ads. Maybe you want to send out direct mailers. No matter which route you decide to take, make sure you are getting a return on your investment. You’ll know if that’s the case because you will use data to see if you are reaching your goals.
5. Create an Action Plan and Timeline
To give your marketing campaign the best chance to be a success, you need to have an action plan and timeline in place. If you are planning on advertising for a new product, then you’ll need to start before the product is available. This could be months or weeks before it comes out. The goal is to get people interested and excited about what you have to offer.
You’ll also need to make sure once it’s out that you keep people interested in what you are offering. If you have a timeline and action plan in place, this will ensure that you are staying on schedule and get you sharing information when it’s advantageous for your business.
6. Execute and Measure Your Results
The final step in your marketing campaign should be the execution of your plan. If you are using blog posts or ad copy or whatever, make sure they are ready to go on the dates you have chosen. Keep an eye on how things are going. This will let you know if you need to make any tweaks or changes to ensure your campaign is a success.
When it comes to creating a successful marketing campaign, you need to put some time and effort into the process. The more you invest and plan, the greater your chances of meeting your goals.