With the craze for social media increasing at a very fast rate, these platforms have become somewhat one of the compulsory things we need to live.
And no one can deny that these platforms are very useful. While the primary task of these platforms is to provide entertainment, other things like brand promotion are done too!
But which is a better platform for marketing? Is Twitter a good stage to do marketing?
1. Free Third-Party Apps
Well, it is true that social media is the best marketing platform currently and this is where Twitter has an advantage.
While marketing on social media you are going to need a lot of effort and hard work to be put in. And there are high chances that everything you do may not be enough to put you in a good position. There are a lot of other marketers like you promoting products on social media and they will be your toughest competitors.
And when you are using platforms like Twitter, you got to know what all the features it provides. One of the features is the third party. These are the tools that are price-helpful for the brands to promote their items easily and are available on almost all social media platforms like Facebook.
But only Twitter provides such tools for free. In other cases you need to pay some amount of money to avail such features. But on Twitter, you are free to utilize any such facility you get. So you are promoting your products for free! You can use some growth tools that will simply boost your profile and can help you to get more exposure and engagement.
2. Focus On Your Target Audience
When you are a brand promoting your products online, you need to have a proper audience to focus on.
So when you have some products to sell, you need to realize that you should have a target audience who will be the best for buying such products. For example, when you have a brand regarding sunglasses, you know that it will of no use for the old people.
So if you keep on marketing on a platform where you will have only older ones, you will see zero success. So sunglasses will be best suited to teenagers and marketing to them will be fruitful. This is where Twitter helps. This platform can very well help you in finding the right set of audience for your products.
This is not possible in every case. Like on Facebook, you need to understand the use of Insights for availing such features. But on Twitter, everything is free!
3. Get Viral Easily
Social media is a vast platform and if you want the limelight, you need to get famous and viral as soon as possible.
But as I told, social media is a very big platform and you will see a lot of people like you trying to get famous. So being famous will be a tough job. And when you are on social media, you should always try to utilize all the features these platforms have to offer. And for sure there are various steps through which you can get famous.
On these platforms you can use the posts, stories, etc. to increase the following. But on Twitter, these things are a lot easier. You can make your content or products viral quite easily. Whereas you will not get these benefits from other platforms.
4. Spread Yourself Faster
Yeah, this is one of the best things that you can get on Twitter. You can spread yourself very fast on this platform.
Now the question is that why is spreading yourself so necessary? When you are a marketer and are promoting your brand online on social media, you want your brand to be visible to the maximum number of audience. So when your brand is known to a large number of users, you will see growth in your sales. But how are you going to do this?
One way is by organizing the timing of your tweets. If the tweets are posted during the time of the day when people are less active, your important tweets can go unnoticed. That is why there are tweet scheduling tools such as Hypefury, which will help you schedule the tweets about your products to be posted during the most active time of the day.
Another way is that you need to know there are various features provided by these platforms regarding this but Twitter has something different. All you need to do to spread yourself by asking your followers to retweet your product tweets.
Retweeting is one of the fastest and most productive way to spread yourself and reach out to a larger amount of audience or you can simply increase your followers count, by buying Twitter followers from a list of sites at ReviewsXP and this will literally help you in getting a boost and you will be able to spread yourself faster.
And through this, you will be marketing yourself not only to those who are your followers but also to those people who do not follow your account and do not know about you!
5. Meet Influencing People
Twitter is one of the biggest social media platforms and is used by various influencers, both big and small.
So if you are a brand and want to successfully promote yourself and establish yourself on social media, you need to have some collaborations. These are basically the ways through which you will partner up with somebody bigger than you.
And Twitter is one of the most perfect platforms where you will find such people. This website is used by very big celebs as well as other influencers. So when you want to do some collaborations you just need to find somebody whom you would like to ask for help. And if you search you will find a lot of such people!
These were a few ways on how Twitter can help in better marketing.