Video Game Marketing by Live Streaming
Live Streaming as a form of marketing for video games is a spectacular way to get the word out about your game and generate buzz. Live Streaming with a video game streamer will help you build an audience, engage your fans, build relationships, and create hype around your upcoming release.
Tradeshow videos, play-through videos, and even Livestreams are a few different formats that can be used for video game marketing by Live Streaming. This article will give an overview of the best online marketing practices for video games, along with step-by-step guidelines to implement immediately.
Video Game Influencers
For people who don’t know about live streaming gaming, sites like Twitch, YouTube Gaming, Beam, Hatbox, Facebook Gaming, and a dozen others are places where people can watch games, play games, or live stream their games. Influencers in games are the people who are best at making content and getting players and viewers interested.
The term “game influencer” comes from the fact that each of them gets many views. Close to 11% of the 7.6 million people who make content for Twitch are responsible for 96% of the views.
Putting ads on the top 10 percent of used channels makes sense. Each platform has different features, but most analysts put Twitch and YouTube Gaming at or near the top of their lists.
In short, anyone can choose a game, start watching it or play it on different game sites. The main window shows the game in progress, with a small box showing the gamer talking about the game and others joining in on the conversation and the game. By making a free account, a viewer can do more than watch a live stream. They can interact with the streamer or stream their content.
Brands can seamlessly integrate their messages into playable content. Similar to product placement in films, this can be time-consuming and expensive. Better solutions have emerged for this possibility, with firms like Frameplay providing businesses with the means to dynamically inject advertisements directly into the gaming environment at reduced cost and on a larger scale. Ads for popular brands appear between levels and screens in mobile games.
Benefits of Video Game Marketing By Live Streaming
Live game streaming is getting a more significant share of the gaming industry every year, and most of the views come from gaming influencers. Here are some of the reasons why live streaming is an excellent way to market video games:
1. Your Prospective Customer Base Is More Prominent.
Events in the real world get typically confined to the space provided by the venue. Instead, you can have as many people as you like to virtually “attend” your event via live streaming. Sometimes, people would love to be present at a particular event but cannot do so because of other obligations or the high cost of travel and lodging. Others who wouldn’t usually have access to your content can see it when you live stream your event.
2. More Extensive Content Consumption.
“Live broadcasting” encompasses more than just streaming videos and music in real-time. You can use images, text, and even real-time conversation as content and multimedia. Several styles of presentation are available for you to peruse.
3. Benefits of Convenience and Ease.
The notion that live streaming is beyond the technical ability of the average person persists even though it has become increasingly accessible. Live broadcasting is more straightforward than it seems. You only need a reliable streaming platform, a stable internet connection, an encoder, and the necessary video and audio gear.
4. Best-In-Class Streaming Quality
Due to poor video quality, many companies initially avoided using live-streaming platforms. Yet, mobile telecommunications firms have enhanced and, in many cases, mastered live-streaming technology in recent years.
Now, streamers may easily record professional-grade videos. Social media companies like Twitter have improved security, speed, and capabilities to guarantee the finest quality of mobile video live-streaming sessions. As a result of this shift, several businesses have readjusted their advertising strategy to include the usage of live streaming videos. Some of the most well-known companies in the world today use live streaming to reach customers in every corner of the globe.
5. Marketing by Live Streaming Is Not Too Expensive.
There are many free live video streaming services, but most have annoying pop-up ads that are full of spam. Businesses do better with professional streaming services, many of which are less expensive than you might think. As a business, you can cut marketing costs through the use of live streaming videos. Even small businesses on a tight budget can now market their products and services to a wide audience without spending much money on marketing.
Live Streaming is a great way to promote your game by showing it off and having a live chat with the person watching it. It’s like having an instant conversation with your potential customers while they’re watching your game play out on a live stream. Depending on what features you implement into your live stream, you can get more personal and relatable to them.