From boosting your visuals to rewarding your customers, it is safe to say that there are many ways for you to spread the positive word about your company. If you want to find out more about that, then this is the guide for you.
Verify Your Business Profile
When you have been able to verify your business profile, it is then possible for you to update your business hours. You can also add a link to your site while being able to add your contact information too.
Make sure that you provide your Google reviews if you want to boost your listing even more. Restaurants can also take advantage of the Ordering App. This is a Google product, and it is free until January. This is a great way for you to make sure that you put your business on the map, and it will also help you to get way more customers too.
Did you know that it costs around five times more to acquire a new customer when compared to retaining the ones you have now? At the end of the day, attracting new customers is expensive and it is also time-consuming. If you are not rewarding your repeat customers, then you will be missing out on a lot of marketing opportunities, and you may even find that you are not able to show them that you appreciate them.
If you are not quite sure how to reward your customers, then you should know that it can be as simple as giving them a discount on a future order or it can be the case of you giving them points earned when they shop through you. If you can do this, then you will soon find that you can come out on top.
Craft Video Content
Did you know that social videos tend to generate over 1200% more shares when compared to image and text content combined? At the end of the day, video content is now dominating online activity and the good news is that it is now more than possible for you to create your own.
Marketing videos can come in many different forms, whether you are posting video tutorials or whether you are posting live streams. Either way, it is more than possible for you to try and play a key role in your customer’s buying experience if you simply put in the work now.
Combining video content with your email marketing campaign can also deliver a huge amount of success to your business. First of all, email marketing campaigns have shown to generate well over 3800% ROI, and you may even find that it is the most impactful way to reach your customers too.
If you can add a video to your emails, then this will increase your click rate even more. There are many free email tools out there that you can use as well so make sure that you keep that in mind if you can. You will soon find that the results speak for themselves.
If you know that LinkedIn is the best option for you when it comes to networking outreach, then you have already made a fantastic start. You need to try and take advantage of this kind of exposure, and you also need to try and make sure that you are frequently updating your pages too. If possible, you need to try and attend trade shows too.
On top of this, ensure that you do not leave home without having a lot of business cards with you. You never know when you are going to have to make an elevator pitch. If you don’t feel as though you are getting the result you need out of your elevator pitch, then why not look into influencer marketing? Check out this influencer marketplace to find out more.
It is imperative that as a small business, you put in the work to try and get involved in the local community as well. Charity drives are a very good way for you to try and raise the general awareness that people have about your company too.
Share Your Expertise
It doesn’t matter what you are experienced in, because there is always a way for you to try and turn this into a marketing opportunity for your business. Share all of the knowledge that you have gained about your business and use it to try and build trust. This will help you to really solidify your presence.
Beyond video content, you also have blogging and even podcasting. This is a very good way for you to streamline your marketing campaign and it can also help you to show off your knowledge. Content some publishers in your industry and try to enquire about becoming a contributor through them. Signing up with LinkedIn is another option, along with using Reddit and even Quora.
Host Some Customer Contests
People tend to love a good challenge. It doesn’t matter whether you are guessing how many marbles are in a container or whether it is asking your customers to pose using a product of yours. Fostering friendly competition is a fantastic way for you to connect with your current customers and it can also help you to find new ones too.
Facebook, Twitter, Instagram and Snapchat are all fantastic platforms if you want to host a contest and they work if you have a brick-and-mortar store as well. If you want some inspiration, then simply look at what your competition are doing. This will tell you the best option to go with and it will also show you what people are interested in most as well so keep that in mind if you can.
Of course, marketing your business doesn’t have to be difficult and it doesn’t have to be expensive either. In fact, by using this guide, you will soon find that it is easier than ever before for you to get a lot of ideas while also ensuring that your business presence is solidified for the future.