Establishing a home-based business is just the beginning of the roller coaster ride called entrepreneurship. For an ambitious home-based business owner, the quest doesn’t end here as he/she is determined to take the venture to the next level of growth and profitability.
If you’re running a home-based business, chances are your marketing budget is insufficient to allow you to promote your business on a large scale. However, there are a multitude of ways to engage with your target audience and provide information about who you are and what you do.
How to Promote Your Home-Based Business
In fact, the Internet is one of the most effective marketing tools, especially when you’re on a shoestring budget. Online marketing for your business requires creativity and strategic campaigning to increase brand awareness for your company.
At the same time, you need to be wary of overusing this tool as it can waste your time. Avoid implementing every online marketing strategy. This will bring your business little value or get your business penalized for spam by search engines.
The following four tips can help you know how to promote your home-based business effectively:
1. Create an Engaging Website
For effective online promotions, you need to create an engaging website for your business. This will help increase your visibility and enable you to sell more of your product/service.
When deciding the domain name for your website, make sure you pick one that makes you easy to be found on search engines. Keep your Web address and content simple, yet engaging. Doing so will help you increase website traffic.
After you have directed your potential clients to your website, you need to act as an enabler for them. It is always helpful to create a business website by identifying the high-priority tasks for your new and existing users. In most cases, they are usually trying to fulfill two purposes, either find relevant information or accomplish some task (like purchase a product/service).
Further, your website content should be interesting and up-to-date. Include a blog that provides detailed business updates and local market news that may be helpful to your customers/clients.
Finally, evaluate your website before going online and try to answer the following questions:
- Does the website load quickly?
- Does it highlight your business’s area of expertise?
- Does it offer ample information about the products/services offered?
- Does it invite the visitor to avail the various offerings of the website?
- Does the website highlight your USP?
2. Use Local Listing Services
The Internet is flooded with multiple website directories, which is why you need to carefully select the ones that will generate significant amount of traffic for your website and/or help increase your search engine rankings.
Local listing services help business owners to share relevant information with potential shoppers about enterprises, products, and geographic locations when they search for products or types of businesses.
Register your business with Google Places to be found more easily on Google search and be easily visible on Google Maps. Yahoo! is yet another platform that can be beneficial as it has a big database of businesses called Yahoo! Local. Even Microsoft’s Bing works well with local listing services.
You don’t need to be an SEO expert to list your business on these websites. All you have to do is fill a basic information form to register and get your business verified through the confirmation process of the specific website.
3. Optimize Your Social Media Profiles
With consumer behavior altering with the latest trends on social media platforms, it has become imperative for businesses to have business-oriented social media profiles. The key purpose of setting up a profile on major social media sites is to be a part of relevant posts. Enroll yourself in a social media marketing course to learn about the best practices for promoting your business online.
You need to be extremely careful of the kind of content you share or publish on your social media profile. Don’t limit yourself to just sharing promotional content, try to make your content more current and appealing. The key to getting positive visibility in a social media conversation is to provide information that adds value to readers’ life. Include data that is not just related to your company, but can also be useful to the other participants.
When registering on a social media website like Facebook, Twitter or LinkedIn, be sure your profile looks professional. Try to create content that is shareable by your followers and initiates positive reactions. Avoid posting too often though as it can flood your followers’ newsfeed to the extent that they may unfollow you.
4. Partake in Online Community Conversations
Most topics, trends and interests have dedicated online communities where multiple conversations on niche topics take place. These platforms are great to find your target audience. Identify the right groups and online communities that have members who are interested in your product type.
Merely posting on online communities is not going to yield great results. You need to be an active participant on these online forums and build a rapport with the community. You can passively promote your business by mentioning the link to your business website in your signature or introducing it when the context is appropriate.
Also, you can include a natural, non-anchor-text-optimized backlink to your website occasionally in your posts, and this link can provide traction to your business website.
To Sum Up
Implementing online marketing tools effectively can help you establish yourself as an industry expert with exceptional knowledge of a particular field. This, in turn, will add credibility to your business.
Your authority can help you interact with more people and drive them towards knowing more about your brand, ultimately leading to increased sales and profits.