Instagram is a social networking platform that is not only fun to use, but also an amazing way to share your brand and products with the world. However, while being present on the platform is basically a must in today’s world, simply being present is not enough. You’ll need to find ways to engage your target audience as this is the only way to convert them into paying and loyal customers.
In this post, you’ll learn some tips and tricks to master Instagram and make the most of your time on the platform.
Change Your Photo Grid Layout
The first thing you should do when you’re creating a new Instagram account is to change your photo grid layout. On the main screen of your Instagram profile, tap on the three dots in the top right corner, then choose “Switch to Business Profile.” Once you have done that, you’ll gain access to some awesome features like insights and contact buttons (so that people can easily get in touch with you). You also now have the ability to promote your posts so that more people see them.
Promote Your Instagram Account
Instagram is no longer just a photo- or video-sharing app; it has become a great marketing tool for businesses. But, in order for people to follow you on the platform, first and foremost, they should know that you are actually there. Of course, you should post great content and attract users to your profile that way, but you also need to consider promoting your account on other channels.
For example, if you created a great video that enticed a fair amount of engagement, you can include that video in your email newsletter to attract even more followers. For this purpose, you can use a free video download Instagram tool to save your videos to your computer or smartphone.
Focus On Your Brand Or Product
You can’t succeed on Instagram without high-quality photos and videos. If you don’t have the budget for a professional photographer, then invest in a high-end smartphone camera. In addition, spend time learning how to take great photos by studying photography blogs and watching tutorials on YouTube.
Learn to use filters that enhance your photo’s look but don’t overpower it. Make sure you know how to use both portrait and landscape mode on your phone. If you’re using an iPhone, make sure you have a good selfie stick or tripod so you can get shots from different angles. You should also learn how to edit photos on your computer with programs like Photoshop or Lightroom.
Unless you’re a celebrity or influencer, you probably won’t gain much traction by posting once per month. Instead, try to post at least one photo per day on Instagram to keep your followers’ attention. Even if you’re worried about running out of content ideas, remember that you can always repurpose old photos and videos by adding new captions and hashtags.
Hashtags are an essential part of Instagram because they help people find your photos when searching for related content. Try to include a few (3-5) relevant hashtags per post to help increase engagement and exposure. Don’t go overboard by adding too many irrelevant hashtags though. Doing so will just make it look spammy. You can also use this tool to see which hashtags are popular within your niche and which ones aren’t being used much yet (but should be).
Respond To Comments
One of the best ways to improve engagement on Instagram is by responding directly to users who comment on your posts. Not only does this show them that their opinions matter but it also allows them to connect directly with your brand. If you are looking for an easy way to boost your Instagram presence, try responding directly to comments and see how much of a difference it makes.
It’s important not just to respond but make sure that any response is personalized and specific. Give them a direct answer or even better offer some more information about how they can contact you. And if someone has an issue with something you posted, address their concerns as clearly as possible so there’s no confusion about what went wrong (and why).
Instagram is one of the most entertaining (and visually appealing) social apps available. And now, with these tips, you can use it even more effectively. Furthermore, many of these features can help to improve your brand’s Instagram presence.
You now know how to use the app more effectively, how to ensure that you’re only tagged in photos that you want to appear on your profile, and you have even more ways to engage with the people you want to be discovered by.