Let’s face it, we have all just been through a very strange six months, and while things are slowly starting to go to a new normal, we are still in the unexpected and unknown.
For business owners, it has been particularly hard. You have had no choice but to stop or change the way you operated. Lockdown forced people to stay in their homes. You had no house but to close your business or diversify in a way you never thought possible, just to continue to work.
We are now facing the easing of restrictions and while things are still a little unknown in terms of operation, we can all start to work with this new normal we have given and make the best out of a tough situation.
However, your business may need some work to improve matters and to try and make the best out of a difficult situation. With that in mind here are some of the strategies you can try to help move your business forward in a changing world.
Did You Diversify? Why Stop Now?
One of the biggest changes businesses faced was not being able to operate in the normal way. For example, a restaurant had to shut the kitchen, a shop had to shut its doors, but yet, you still had a business that needed to make money. This is when so many entrepreneurs diversified their businesses and made it work in the short term.
Restaurants offered delivery and take out options. Shops may have created online stores for the first time and offered up delivery. If you diversified your business and survived, then you may have uncovered a great opportunity for your business. If the changes work, then why stop? It could be a good time to embrace this new direction and rethink the business moving forward.
Sure you can get back to your restaurant or your high street store, but continue with some of the positive changes that have come out of lockdown as this can only mean better things for you and your business.
Embrace Technology Where You Can
It is important for you to try and keep your business going and now with there being new restrictions in place for tracking people to track the virus, and also for keeping things contactless then technology is going to be here to help. For example, make use of route planner apps for delivery and set up secure online payment options so you can adapt your business to the current situation.
This is when you may want to seek out the help of experts in business technology consulting to help ensure that you take the right steps. They could help with different software options that could relate to customer relationship management, your data, and also to embrace technology for things such as creating apps for your phone or using some of the other tech out there designed for life after COVID.
Make sure you do your bit to protect your business, and this is where technology can be a worthwhile investment into your business in this time of need.
Have You Had to Change Your Processes?
This pandemic didn’t just happen to you, the whole world has been in turmoil and it is looking like it isn’t going to change anytime soon. Your business may have relayed on importing products to sell or things you need to create the products or the services that you provide. It might mean you need to change some of the processes that you have in place.
Perhaps now it has given you an opportunity to think about manufacturing things yourself. Maybe it is time to think about where you source things and make some changes. It could help with your business finances, or perhaps need some investment to help you with a long term plan.
The idea could be a great way to help you keep more things in-house and for you to have greater control over the processes that you have in place for the future.
Keeping Customers Safe
A huge priority for you and your business right now is to ensure that your customers are safe and protected. If you are opening your doors once more then face masks will now need to be worn. You may need to invest in your own personal protective equipment to ensure that you are safe as well as the people entering your business.
It might be time to introduce social distancing measures, a one-way system if you have a store or separating out tables if you have a restaurant. It could be time to think about other factors such as hand sanitising stations. The more you do, the more confident people will feel within your business. Which in turn, could mean more custom moving forward.
Improving Your Social Media Strategy
Now more than ever people are using the online world to stay connected and find businesses, so it may be time to start thinking about how you present your business through social media? It could be a great opportunity for you to change the way you share things.
Up your game when it comes to images and photography and perhaps even schedule in posts so that you can remain consistent. It is worth noting that you need to think long and hard about how and why your business is what it is. Maybe even humanizing your business Online and showing a face behind the account could help you to reach out to more customers.
What Does The Future Have in Store?
Finally, there is no harm in continuing to think about what the future has in store for your business and what your plans are. We all have high hopes to move out businesses forward but what lockdown and COVID may have shown is that there is more than one direction.
It might be time to rethink how you do things, change your plans and goals, and reach out for different opportunities. Many businesses have thrived and there is no denying that yours can do the same.
Let’s hope these tips help you to move your business forward in a changing world.