As a property maintenance business owner, you know that your business covers a number of critical services that keep properties running smoothly. From electrical and plumbing repairs to heating, ventilation, and air conditioning (HVAC) maintenance and landscaping, you provide an essential service that helps keep both residential and commercial properties in top condition.
However, as your business grows, it can sometimes be challenging to scale existing operations to keep up with the demand. It’s simply not enough to maintain your current client base and hope for the best—you also need to actively seek new opportunities to achieve long-term success.
So, how can you grow and scale up your property maintenance business sustainably and profitably? Here are a few tips to help:
1. Utilize advanced software
In your line of work, time is often of the essence. When a client calls with an urgent repair or installation request, you need to be able to dispatch a technician as quickly as possible. This is where advanced scheduling software comes in handy.
Companies like Jobber have developed specialist property maintenance technology that helps streamline your business operations, from diarizing multiple appointments to dispatching technicians, invoicing and payments. This software also includes features to integrate a client hub within your existing website as well as using MailChimp to create ready to run marketing campaigns.
By investing in this innovative solution, you can reap the following benefits:
• Automate admin tasks
• Boost efficiency and internal productivity
• Gain a competitive edge by being able to offer a superior service
• Facilitate payments such as credit card processing
Utilizing fully customizable invoice templates is another smart tech-based solution that can help you save time and streamline your billing process. This invoice generator typically includes professional templates that make creating and sending invoices easy. Moreover, this is beneficial, especially if you’re dealing with a high volume of clients. With all of your business information stored in one central location, you can spend less time on paperwork and more time on revenue-generating activities.
2. Establish a robust social media presence
In today’s digital age, it’s crucial to have a strong social media presence—no matter what industry you’re in. This method is especially true for businesses that rely heavily on word-of-mouth marketing, such as property maintenance businesses. (2)
By setting up profiles on popular platforms like Facebook, Twitter, and Instagram, you can reach a broader audience and promote your services to potential clients who may not have otherwise heard of your business. Furthermore, social media is an excellent way to build relationships with current and previous clients, leading to repeat business.
Here are a few tips for using social media to grow your business:
• Create engaging content
An engaging content strategy is essential for social media success. To avoid this becoming too unwieldly and taking a lot of time, create a focused and targeted content planner a couple of months at a time that detail what topics you are going to cover when, taking into account seasonal or holiday trends and what type of content you are going to create. Examples might be blog posts, infographics, before and after photos, videos, or anything else of interest to your audience.
• Be responsive
It’s vital to respond promptly to any questions, comments, or reviews on your social media pages. By showing that you’re responsive and attentive, you can build trust and credibility with potential and current clients.
• Promote special offers
Use social media to promote any special offers or discounts that you may be running. This approach is an effective way to attract new customers and grow your business.
These are just a few tips for having a solid social media presence. Moreover, it’s best to keep an eye on how well your social media posts are performing by monitoring metrics like engagement rate and reach. This will give you insights into what’s working well and what needs improving.
3. Consider hosting an event
Growing your property maintenance business doesn’t have to be all about digital marketing. Interacting with your target market in person can be an excellent way to promote your brand and attract new leads. Business events or community festivals are the perfect opportunity to do just that. You might want to consider sponsoring or hosting an activity, seminar, workshop or open house so people become familiar with what you do and how you can help them.
4. Build a solid team of professionals
No business can function without a reliable team of professionals. In the property maintenance industry, it’s essential to build a great team that can handle all kinds of related tasks and deliver a high-quality service at the same time.
Finding the right qualified workers that are a good fit for your business is not easy and it’s important to ensure you have a robust screening process in place. Once you are confident you’ve hired the right team, it’s then important to invest in their development by providing training and opportunities for growth. This is good to help keep your team motivated and able to work collaboratively for the benefit of your customers.
Growing and scaling a property maintenance company needs meticulous planning and execution. By following the tips above, you can lay the foundation for a successful and profitable business. Above all, be consistent in your marketing efforts and always put your customers’ needs first. With that in mind, you can take your business to new heights.
1. “WHY IS THE RIGHT SOFTWARE SO IMPORTANT TO RUN A SMALL BUSINESS?” Source: https://www.wizata.com/knowledge-base/why-is-the-right-software-so-important-to-run-a-small-business
2. “Why Social Media Is Important for Business Marketing” Source: https://marketinginsidergroup.com/content-marketing/why-social-media-is-important-for-business-marketing/
3. “8 Benefits Of Hosting Your Own Event” Source: https://medium.com/@BrandonTAdams/8-benefits-of-hosting-your-own-event-722482459fdf
4. “9 Steps to Building a Strong and Efficient Team: How to Build a Strong Team” Source: https://www.masterclass.com/articles/how-to-build-a-strong-team#:~:text=A%20team%20exists%20to%20allow,structure%20that%20most%20businesses%20require