Coming up with a new product or service is a lot of work, which unfortunately does not stop once it’s ready — launching and promoting it is the other half of the equation. You may be selling the best new product or service around, but you’re likely to lose out on opportunities or even end up losing money down the road if you don’t market it properly.
Thus, we considered it appropriate to provide you some advice on this subject as there are many companies pivoting their goods and services due to COVID-19 and also are not able to afford opportunity losses. Besides, there are many social media contest tools that you find online and use them for your business.
It can seem like there are infinite choices when it comes to promoting a new product or service for your company. It can be hard to find out where to get started and which promotion strategies are going to give you the best results.
The truth is, there are many low-cost and tested ways to promote your business, and your industry, offerings, and audiences can rely on what works. There are various types of social media marketing growth tools that one can use to promote their business. Below, take a look at these strategies and see which one makes the most sense for your business.
1. Use Google My Business Tool
There are several ways you can use your Google Business Profile to promote your new product or service, provided you have a Google My Business account. The first is through posts from Google My Company. Navigate to the post tab when you’re on your GMB dashboard. You can build a “Bid” or a “What’s new” post from there.
You might want to go for a “What’s new” post if you’re just announcing a new product or service. Just remember that every seven days, Google My Business posts expire, so you’ll need to repost them.
On the other hand, a “Bid” post will be better if you’re running a special introductory deal, as you can set a timetable. Be sure to include a photo and a call to action, regardless of the form of post you use.
You can also advertise your latest product/service through the Images tab of your GMB dashboard by uploading photos of it to your Business Profile, as well as adding it as a new item through your Products/Services tab. You may also want to post some FAQs about the latest product or service in the Q&A section of your Google My Business account, if applicable.
2. Run Promo Codes And Deals On Social Media
This is one of the social media contest tools that is proven to be a good way to market social media goods, offers and promo codes are being given away. Provide your consumers on social media regularly with exclusive offers so that they stay active at all times.
You can also do a little brainstorming about how the whole idea of providing discounts & promo codes can be personalized to make the customers feel unique. For instance, offering birthday discounts, placing names on discount credit cards, etc. This will encourage them to become loyal to your brand in the long run.
For example, Lane Bryant took advantage of the end of summer to unload clothing stocks. The business used social media to target the public with a 50 percent discount on all summer wear. The e-commerce store strategically organized the discount as it engaged the audience by saying that after this sale, the summer clothes would be gone.
3. Run An Exclusive Social Media Contest
Social networking competitions are a fun, simple way for your company to communicate with customers and pull in more fans/followers and prospects. Facebook competitions draw an average of 34% of new clients per campaign, which is a perfect way to counteract the low organic scope of the site.
The winner(s) of your Facebook or Instagram giveaway should have the chance to be the first to get their hands on your new product and get it for free or at a discounted rate as far as positioning is concerned.
Be sure to reveal the content, not just the social network you are using to run the main campaign, through all of your marketing platforms. This includes the other outlets for social media, the website, newsletters for email, and even paid ads.
The increased interaction with your social media account would likely drive more traffic to your website, bring your company in front of potential clients, and provide a fun way to interact with your audiences, in addition to creating more interests and buyers for your new product.
4. Provide Various Social Proofs To Build A Relationship With The Customer
Customer reviews and testimonials act as an influencer, promoting your product in a good light to the consumer. Even large companies with heavy budgets have set up command centers for social media to track their social facts.
The reason you need to include and monitor social evidence is that it is often easier for the consumer to make an educated decision by understanding the experiences of other consumers, rather than being swayed by social media ads. That’s why it’s important to make social media customer feedback or user-generated content the face of your brand.
Example: The GoPro Facebook page is filled with testimonials and content created by the user. Users upload their GoPro camera-clicked epic photographs that GoPro shares on social media to have a greater effect on their products’ future buyers.
5. Start Blogging
You may not have a landing page for consumers or subscribers to go to while marketing your new product or service. After all, on an existing network or account, the latest product could just be an update. Your aim may not be to get more customers in this case, but to get your current customers interested, or to re-engage dormant customers.
Getting a blog post written on the newly released item is a perfect way to go through all the information, features, and benefits that you would otherwise include on a landing page, and through your emails or social media platforms, you can share the link to the blog post. You can even ask other bloggers in that industry – cat blogs, home improvement blogs, travel blogs – to write a post and share it with their audience.
A blog post is always a great channel for getting the word out about your latest offering, even though you have a landing page, and offers you enough opportunities to connect to the landing page. You can check out some of our past posts for some further examples of blog posts supporting new products or services.
Knowing what platforms your audiences frequently use and what their online habits are, would be the best way to market your new product or service. You can use different platforms and cross-promote, though.
The more coherent and reliable your message is, the more engagement you can expect, and the more your audiences know about it. To get the results you want from your next product launch, software update, or new service offering, check out the techniques above.
Social media has emerged as a powerful marketing channel to support brands in the past few years. But you need to understand the social media audiences very well to make the most of this platform. Given that it interests them, they are open to new things but do not pay attention to things that are too pushy & promotional.
With the essence of the social media audiences in mind, follow the above-mentioned tips, and see how you get more engagement & sales for your product.