At a time when the entire world is still battling with the pandemic, we have resorted to online services for almost everything in our daily lives. The study reveals that 52 percent of U.S. Internet users would likely use a smartphone or tablet for ordering take-out and delivery if possible, with 74 percent of millennials expressing interest in doing so. Well, this clearly means that if you own a restaurant that offers take-out or delivery services, then you need an online ordering system.
Adapting to new technologies has always facilitated improved business irrespective of whichever field you are in. So, let us go through a few important reasons why your restaurant needs an online ordering system.
1. Improved productivity
If you have a restaurant under you, you surely must have experienced times when you have got complaints about wrong orders being taken. Well, taking orders over the phone is prone to higher chances of miscommunication. Your employees might have to stay on the call extra to ensure that they have taken the right order.
This redundant method of taking orders can be easily replaced by online ordering systems where employees spend less time on taking orders and more time is invested in preparing those received orders. It gets easier for the customer as well, as they get the opportunity to pre-place large orders and just come to pick up their orders as per the set pick-up and delivery time.
2. Improved accuracy
As previously mentioned, taking orders on the phone are prone to higher miscommunications and thus, affecting your restaurant’s image. Having an online ordering system means no chance of an error during order taking. The system offers customers to select and modify their food orders according to their needs.
They place the order and it automatically gets delivered to you and you prepare it accordingly. Hence, no scope of an error or misunderstanding during the process.
3. Scaling up of business
Scaling up a restaurant business does not always mean opening a new restaurant. An increase in sales also refers to growing your business. At such times when people prefer getting orders delivered or take-out, an online ordering system is one great option for them to avail.
Convenience is the secret to delivering the best customer service. Online ordering systems offer that seamless and easy-to-use system that will create a better experience for customers and ultimately facilitate an increase in sales.
4. Creates a database
While taking orders on call, you just got hold of their phone number and delivery address which does not give you the opportunity to re-engage with the customers. Whereas, online ordering system is a blessing in disguise as it helps you build a database of people who are ordering food from your restaurant. The system captures information such as email addresses which can be used for communication with the customers.
Loyal programs, email marketing, mailing coupons, and whatnot, the database created gives you the opportunity to market your business in the best possible way. When people know that they can earn discounts or free items or meals when they have spent a certain amount of money in the restaurant, surely this is going to facilitate more orders for your restaurant.
5. Improved analytics
The database created by the online ordering system can be a tool for powerful analytics. You can use it to track the ordering patterns of the customers. This helps you design your marketing promotions accordingly like the frequency at which you must release your discount coupons to attract new customers.
It gives you a general idea of your loyal customers which is really important if you are planning to scale up your business by opening a new one. Loyal customers act as unofficial brand ambassadors for your business. Word-of-mouth marketing is the best method of promotion, your loyal customers review your business and accordingly spread the information about your upcoming new restaurant.
Over to you…
So, these were a few really important reasons why your restaurant needs an online ordering system. So, now what’s the wait worth for? Scale up your restaurant business… An online ordering system is your secret key.